Purpose of the Role Assist the BRAND custodian in conceptualising and executing Product development and Communications through the lifecycle of the Product. Developing a deep understanding of the current and future customer and their evolving needs and tastes. Input the insights to the Brand Manager to develop the best suited product configurations, USPs, as well as incisive and relevant communication. Keep and extremely close touch with customer feedback

Drive the Interior Decorative Category performance and leverage business potential through projects, processes, deliver plans & implementations• Responsible for growing the interior category and brand with support from the region, local sales, technical, supply chain, and customer network to achieve agreed category goalsGenerate marketing deliverables (insight, business case, key selling arguments, and communication package)Drive the Category innovation