Key Responsibilities:<br />Develop and Execute Marketing Strategy: Create and implement a comprehensive marketing strategy to enhance brand visibility and drive sales in the Indian market.<br />Market Research: Conduct thorough market analysis to identify trends, customer needs, and competitive landscape in the EV two-wheeler sector.<br />Customer & Dealer Engagement: Drive strategic dealer engagement initiatives to strengthen channel relationships and market penetration.<br />Design and oversee after-sales loyalty and referral programs to improve retention and customer lifetime value.<br />Build and scale an engaged community of EV enthusiasts and early adopters.<br />Establish structured after-sales communication frameworks aligned with customer lifecycle management.<br />Financial Performance & Lead Generation* deliver high-quality warm/hot leads through integrated marketing efforts.<br />Drive lead acquisition via performance marketing, digital channels, social media, ATL/BTL campaigns, and dealer activations.<br />Enable sales teams through targeted demand-generation campaigns that drive inquiries, test rides, and conversions.<br />Ensure marketing investments directly contribute to revenue growth and business objectives.<br />Operations, Analytics & Marketing Efficiency: deliver and achieve month-on-month growth in leads through scalable and repeatable marketing processes.<br />Track, analyze, and optimize key digital and performance metrics including CTR, CPC, engagement, conversion rates, CAC, and LTV.<br />Improve SEO performance, website traffic, digital experience, and app downloads (where applicable).<br />Drive PR, media relations, partnerships, and thought leadership to enhance brand credibility and visibility.Profit & Loss (P&L) Management* accountable for the end-to-end Marketing P&L, including demand generation, brand investments, digital spends, ATL/BTL budgets, and agency costs.<br />Drive revenue growth through marketing-led demand, ensuring alignment between lead generation, conversions, and sales realization.<br />Partner with Finance and Leadership teams to define annual operating plans (AOPs), forecasts, and variance analyses.<br />Lead budget governance, approvals, and compliance, ensuring optimal allocation across performance, brand, dealer, and after-sales initiatives.<br />Act as a strategic advisor to the leadership team on market trends, customer insights, and competitive positioning.<br />Drive innovation, experimentation, and adoption of new marketing technologies and platforms.Digital Marketing: Leverage digital channels (social media, SEO, SEM, email marketing) to increase brand awareness and engagement within target demographics.<br />Brand Development: Establish a strong brand identity that resonates with the Indian consumer, focusing on sustainability, innovation, and affordability.<br />Cost Management: Utilize budget effectively to achieve maximum ROI on marketing efforts while maintaining quality.<br />Cross-Functional Collaboration: Work closely with product development, sales, and customer service teams to ensure alignment of marketing strategies and business objectives.<br /> <h3>experience</h3>22

Job Responsibilities<br />● Together with the Senior Legal Counsel, Legal &<br />Compliance and India People Lead, lead the employee<br />relations activities:<br />1. Employee Relations:<br />(i) Act as the primary point of contact to receive all the<br />Employee Relation Matters reported within India COE,<br />(ii)handle employee grievance and take end to end<br />ownership of conducting a due diligence on the matters<br />received, reporting and summarizing the issues and<br />recommending corrective actions on the matters and<br />tracking them to closure, (iii) maintaining a<br />comprehensive dashboard to ensure we have visibility of<br />all such issues reported, (iv) share a quarterly dashboard<br />and also lead org wide initiatives to drive corrective<br />actions.<br />● 2. Labour Law Compliance<br />(i)Lead all the statutory (non - payroll related)<br />compliances (ii) Monitor and supervise the compliance<br />filings managed by external consultants and ensure that<br />the company is compliant with its regulatory filings (e.g<br />Shops and Establishment Act, CLRA, Minimum Wages,<br />EPF, Gratuity.)<h3>experience</h3>10