- Operations management: Oversee daily branch operations, including loan disbursement, cash management, and vault keeping.
- Business development: Drive sales by meeting and exceeding financial targets, acquiring new customers, and promoting gold loan products.
- Team leadership: Recruit, train, and motivate the branch team to achieve high performance.
- Customer service: Build strong customer relationships, handle inquiries and complaints, and ensure high levels of client satisfaction.
- Compliance and risk management: Ensure compliance with all relevant banking and non-banking financial company (NBFC) guidelines and manage risks effectively.
- Financial performance: Monitor and improve branch profitability, ensure fee income targets are met, and prepare performance reports.
- Marketing and sales strategy: Collaborate with marketing teams and conduct local marketing activities to generate leads and increase brand visibility.

