Brand Manager for a leading retail brand. Responsibilities
Campaign and media
* Lead execution of seasonal and campaign plans, in line with brand strategy, commercial priorities and the India marketing calendar.
* Brief and manage media and creative direction through the agency structure.
* Track campaign performance and share clear reads and post-campaign learnings. Brand operations
* Own day to day brand management in market: guidelines, tone, asset quality and consistency.
* Safeguard brand-right execution , escalating brand-sensitive calls to the Head of Marketing.
* Manage media and creative agency partners on briefs, follow-ups and timelines. Seasonal storytelling and content
* Plan and execute the seasonal brand story across all touchpoints.
* Adapt global assets for the India market within global brand guidelines.

experience

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