content insights & operations manager

About the Role:

We are looking for an experienced Media Analytics and Content Operations Manager to join our team. This role requires expertise in media data analytics, performance metrics, and the ability to translate data insights into actionable strategies that drive editorial decisions and optimize content. The ideal candidate will oversee content operations across multiple platforms, including our website, social media, and YouTube, using data to refine content strategies and boost audience engagement. A background in newsroom operations and editorial content production is a plus. In this role, you will be pivotal in enhancing content delivery, ensuring quality control, and fostering collaboration across teams. If you thrive in a fast-paced, data-driven environment and are passionate about leveraging performance insights to shape content strategies, this is the perfect opportunity for you.

Key Responsibilities:

Media Data Analytics & Performance Optimization:

• Track and analyze key performance metrics (views, shares, engagement rates, watch time, CTR, bounce rate, etc.) across digital, social, and video platforms.

• Use analytics tools (Google Analytics, YouTube Analytics, social media insights, etc.) to interpret data, identify trends, and uncover performance drivers.

• Translate data insights into actionable strategies that inform content decisions, drive engagement, and improve audience retention.

• Build and present regular performance reports with actionable recommendations to editorial, social, and video teams.

• Collaborate with SEO teams to apply data-informed strategies for keyword optimization and content performance improvements.
   

Content Strategy & Operations:

• Manage and streamline content pipelines, ensuring smooth and timely publication across the website, social media, and YouTube platforms.

• Collaborate with editorial teams on daily news curation, ensuring seamless integration across digital channels.

• Develop and manage content calendars to align with editorial strategies, key campaigns, and business goals, ensuring all content is optimized based on data insights.

• Oversee content creation processes to maintain high editorial standards, ensuring accuracy, consistency, and brand alignment.
   

Content Quality Control:

• Maintain and enforce editorial guidelines and quality benchmarks across all digital content, including written, visual, and video formats.

• Regularly review content to ensure alignment with editorial guidelines and correct any inconsistencies or inaccuracies.

• Collaborate with the social media and editorial teams to continuously refine content strategies for key platforms, including YouTube, ensuring content is optimized for each platform’s format.
   

Cross-Functional Collaboration:

• Work closely with marketing, product, SEO, and tech teams to align content strategies with business objectives and integrate data insights across all touchpoints.

• Partner with the sales and brand solutions teams to develop and execute content-driven partnership ideas that align with editorial guidelines and leverage data to maximize results.

• Collaborate with social media teams to refine content strategies based on performance analytics, optimizing for each platform’s unique requirements.

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