digital marketing manager

1. Digital Marketing Strategy Development:
   • Develop and implement a comprehensive digital marketing strategy aligned with the company’s business goals.
   • Identify key target audiences and create tailored digital marketing campaigns to reach them.
   • Monitor industry trends and competitors to adapt and enhance the marketing strategy.

1. SEO (Search Engine Optimization):
   • Optimize website content, structure, and on-page elements for better search engine rankings.
   • Conduct keyword research and create SEO strategies to improve organic search visibility.
   • Stay updated on SEO best practices and Google algorithm changes to ensure effective optimization.
2. Content Marketing:
   • Develop and manage the content strategy across multiple digital channels (blogs, social media, videos, etc.).
   • Collaborate with content creators to produce high-quality, engaging, and SEO-friendly content.
   • Ensure content is consistent with the brand voice and aligned with marketing goals.

1. Social Media Marketing:
   • Manage and execute social media campaigns across platforms like Facebook, Instagram, Twitter, LinkedIn, and others.
   • Create content calendars and ensure timely posting and interaction with followers.
   • Track social media performance using analytics tools and make data-driven adjustments to improve engagement and ROI.

1. Paid Media and PPC (Pay-Per-Click):
   • Plan and execute paid media campaigns on platforms such as Google Ads, Facebook Ads, LinkedIn Ads, etc.

• • Manage PPC campaigns, including keyword selection, ad copy, bidding strategies, and budget management.
  • Monitor and analyze ad performance and optimize campaigns to maximize ROI and lead generation.

1. Email Marketing:
   • Design and implement email marketing campaigns, including newsletters, promotions, and customer engagement emails.
   • Segment email lists and personalize messaging to improve open rates, click-through rates, and conversions.
   • Monitor email campaign performance and make necessary adjustments based on data insights.
2. Analytics and Reporting:
   • Track and analyze the performance of digital marketing campaigns using tools like Google Analytics, social media insights, and other marketing platforms.
   • Generate regular reports on key metrics such as traffic, conversion rates, engagement, and ROI.
   • Use data to identify opportunities for campaign optimization and make informed decisions.

1. Conversion Rate Optimization (CRO):
   • Analyze customer behavior and website traffic to identify opportunities to improve conversion rates.
   • Implement A/B testing and other techniques to optimize landing pages and user experience.
   • Work closely with design and development teams to ensure the website is optimized for conversions.
2. Collaboration & Coordination:
   • Work with other departments (sales, customer service, product development) to ensure marketing initiatives align with company objectives.
   • Manage relationships with third-party agencies, freelancers, and contractors to support digital marketing initiatives.

1. Brand Awareness & Customer Engagement:
   • Increase brand visibility and drive customer engagement through consistent and relevant digital marketing efforts.
   • Monitor brand sentiment and adjust campaigns accordingly to build and maintain a positive brand reputation.

• • Education:

A bachelor’s degree in Marketing, Business, Communications, or a related field. Additional certifications in digital marketing (e.g., Google Analytics, HubSpot, Facebook Blueprint) are a plus.

• • Experience

Proven experience (typically 2-5 years) in digital marketing, with hands-on experience in SEO, social media, PPC, content creation, and email marketing.

• • Digital Marketing Tools

Proficiency in using tools such as Google Analytics, Google Ads, Mail Chimp, and similar platforms.

• • Content Creation

Experience with content marketing, copywriting, and creating multimedia content (videos, infographics, etc.).

• • Analytical Skills

Strong ability to analyse data and metrics to derive actionable insights and improve marketing efforts.

• • Communication Skills

Excellent written and verbal communication skills for creating compelling content and interacting with clients or team members.

• • Creativity

Ability to think creatively and strategically to develop engaging campaigns that resonate with target audiences.

• • Time Management

Ability to handle multiple projects simultaneously, prioritize tasks, and meet deadlines.

• • Problem-Solving

Analytical mindset with the ability to identify issues and implement effective solutions.

• • Adaptability

Keep up with digital marketing trends, emerging technologies, and changes in algorithms across platforms.

• • Data-Driven

Strong ability to analyse campaign data and translate it into actionable insights to optimize marketing strategies.

• • Customer-Centric

Understanding customer needs and creating campaigns that provide value and drive engagement.

• • Innovative

Constantly seeking new ideas, tools, and strategies to keep campaigns fresh and ahead of the competition.

• • Detail-Oriented

Ability to manage multiple campaigns simultaneously while maintaining a high level of attention to detail.

• • Strategic Thinking

Ability to align digital marketing efforts with broader business goals and objectives.

This role is essential for driving the online presence of a company and creating a direct, measurable impact on the company's growth and success. The Digital Marketing Manager

plays a crucial role in building the brand’s visibility, generating leads, and ensuring customer retention

experience