led marketing strategy. Key Responsibilities Brand Strategy & Marketing Leadership
 Develop and execute an integrated marketing strategy that positions Nicco Park as a leading family
entertainment destination in Eastern India.
 Reposition the brand to appeal to younger audiences, families, schools, corporates, and tourists.
 Design an annual marketing and events calendar aligned with festivals, school holidays, and seasonal
opportunities.
 Build and protect brand equity through consistent messaging, storytelling, and customer experience. Digital Marketing & Online Presence
 Lead the Company's digital marketing roadmap including performance marketing, social media,
influencer partnerships, search optimisation, and content strategy.
 Drive online ticketing growth through website improvements, mobile booking experience, and CRM-led
campaigns.
 Build a customer database, segmentation, and engagement model in coordination with the IT and ERP
transformation.
 Strengthen the Company's social media presence and online reputation management.
Sales, Group Bookings & Partnerships
 Build and lead a strong sales engine for group bookings - corporates, schools, colleges, religious groups,
travel agencies, OTAs, and hotels.
 Revive and grow the venue and corporate events business including team outings, MICE, weddings,
social events, and brand activations.
 Develop strategic partnerships with sponsors, media, OTAs (BookMyShow, District, MakeMyTrip, etc.),
and hospitality players.
 Drive sponsorship and revenue-share opportunities. Pricing, Promotions & Revenue Management
 Implement dynamic pricing, combo offers, season passes, annual memberships, and loyalty programs.
 Manage promotional campaigns to drive visitor footfalls during off-peak periods. Coordinate with Park Operations and F&B for cross-sell and ARPU enhancement initiatives. Public Relations, Media & Communications
 Manage public relations, media engagement, press releases, and crisis communications.
 Coordinate official communications across stakeholders including government, customers, and partners.
 Represent the Company at industry forums, tourism boards, and trade events. Marketing Budget & ROI
 Own and effectively utilise the marketing budget with disciplined ROI measurement.
 Move from reactive promotional discounting to strategic, planned brand investment.
 Provide monthly marketing performance dashboards to the CEO and Board. Candidate Profile
Experience
 Minimum 10-15 years of progressive experience in marketing, brand management, and sales leadership.
 Relevant experience in consumer-facing industries - entertainment, hospitality, leisure, tourism, travel,
retail, QSR, OTT/media, FMCG, or the experience economy.
 Proven track record of driving brand visibility and customer growth in a mid-sized organisation. Education
 Graduate in any discipline.
 MBA / PGDM in Marketing strongly preferred
Skills & Competencies
 Strong digital and performance marketing expertise.
 Brand-building and creative storytelling capability.
 B2B sales acumen for corporate, school, and group bookings.
 CRM, customer analytics, and marketing technology familiarity.
 Strong commercial mindset with budget ownership experience.
 Excellent communication, presentation, and stakeholder management skills.
 Knowledge of Kolkata / Eastern India consumer market is a significant advantage.
 Familiarity with Bengali language is preferred. Personal Attributes
 Entrepreneurial, hands-on, and results-oriented.
 Creative thinker with strong execution discipline.
 Comfortable working in a turnaround and transformation environment.
 Strong collaborator across functions.

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