To allow a company to raise capital by selling shares to the public, enabling growth and expansion. This involves a rigorous process of meeting eligibility criteria, complying with regulations (like the SEBI LODR in India), and fulfilling ongoing reporting requirements to maintain its "listing status"
- Access to Capital: Companies can raise significant funds from a wider investor base.
- Enhanced Credibility: Listing boosts a company's reputation and visibility among investors and institutions.
- Liquidity: Provides shareholders with a way to sell their shares and realize their investments
Key Responsibilities
- Product Research & Analysis:Conduct market and competitor analysis to understand consumer preferences and identify opportunities for new listings or listing improvements.
- Content Creation:Develop compelling product titles, descriptions, and specifications that highlight key features and benefits, optimized for search engines.
- Keyword Optimization:Research and implement relevant keywords to increase the discoverability of listings in search results.
- Visual Content:Select and prepare high-quality product images and videos to enhance visual appeal and engagement.
- Listing Management:Manage listings across various platforms, ensuring accuracy, consistency, and adherence to marketplace guidelines.
- Performance Monitoring:Track key performance indicators (KPIs) such as traffic, conversion rates, and sales to identify trends and opportunities for improvement.
- Collaboration:Work with marketing, sales, and product development teams to align listing strategies with broader business goals.
- Strategy & Innovation:Develop and execute strategies for optimizing listings to improve product visibility and drive sales growth
experience
8
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