- Conduct research of market trends, customer behavior, and competitor landscape, and prepare reports by analyzing and summarizing data
- Support the marketing director in establishing and evaluating marketing strategy by assembling sales forecasts, setting objectives, organizing promotional presentations, and updating calendars
- Communicate campaign objectives, timelines, and deliverables to sales team, and provide instructions for usage and promotion
- Plan meetings, events, conferences, and trade shows by identifying requirements, establishing contacts, developing schedules and assignments, and coordinating mailing lists
- Maintain inventory of sales support materials, ensuring all are current and accurate, and coordinate the creation of new materials when necessary
- Continually seek new sources of prospective customer data and provide recommendations to sales and marketing leadership
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