Defining and Owning the Brand Narrative:
Craft and drive a strong global brand narrative that resonates across markets, building a differentiated identity
Championing Product-Led Growth (PLG):
Align marketing strategies with PLG frameworks to accelerate user acquisition, activation, and retention in B2B Mobility environment.
Strategic Pricing and Market Positioning:
Develop pricing strategies that reflect market dynamics while ensuring value alignment for our products and platforms.
Integrated Marketing Campaigns:
Lead the planning and execution of holistic campaigns, combining digital, content, and event strategies to create a seamless customer journey.
Martech and Digital Ecosystem Leadership:
Drive the implementation of a robust Martech stack, ensuring data-driven marketing excellence. Oversee the design and optimization of websites for intuitive user experiences.
Content and Thought Leadership:
Elevate MPS’s market presence by creating high-impact content strategies, contributing to industry discussions, and building domain authority.
GTM Strategy and Product Launches:
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