Role Overview
The Marketing Manager will own end-to-end industrial marketing, digital lead generation,
and customer data intelligence for Muvtons. The role integrates traditional B2B industrial
marketing with strong online expertise to generate qualified leads for sales teams across
automotive and non-automotive sectors. Key Responsibilities
Strategic Industrial Marketing
 Develop and execute pan-India B2B marketing strategy
 Position Muvtons across automotive and non-automotive sectors
 Plan exhibitions, dealer meets, and product launches
 Create catalogues, brochures, datasheets, and sales presentations Digital Marketing & Lead Generation
 Own digital demand generation strategy
 Manage SEO, Google Ads, LinkedIn Ads, and organic campaigns
 Generate qualified OEM and industrial leads Data Mining, CRM & Customer Intelligence
 Build and maintain centralized customer database Data mining using trade portals, LinkedIn, and industrial directories
 Segment customers by sector, geography, and application CRM Workflow & Sales Integration
 Design and manage marketing-to-sales CRM workflow
 Assign leads to RSMs and ASMs
 Track lead follow-up, ageing, and closure Analytics & ROI Management  Track lead quality, conversion, and campaign ROI
 Maintain dashboards and management reports Qualifications: Graduate / Post-Graduate in Marketing, Business or Engineering
MBA / PGDM in Marketing or Digital Marketing - Preferred Experience:6-12 years' experience in Industrial B2B Marketing and Digital Lead Generation
Skills & Tools
 B2B Digital Marketing (SEO, SEM, LinkedIn Ads)
 CRM & Marketing Automation
 Customer Data Mining & Analytics
 Strong coordination with Sales teams

experience

15