Are you a strategic content expert with a passion for driving lead generation in the healthcare sector? We are looking for an experienced Marketing Specialist to own our content function and leverage the power of HubSpot to drive measurable impact for our US healthcare products. If you thrive in a fast-paced B2B environment and want to shape the narrative for innovative health solutions, we want to hear from you!
Role OverviewIn this strategic role, you will be the bridge between our brand and our US healthcare audience. You will be responsible for end-to-end content roadmap execution and demand generation tactics, ensuring our messaging resonates with enterprise stakeholders while maintaining high conversion rates through sophisticated marketing automation.
- Location: Pune, India (Hybrid)
- Shift Timing: 5:30 PM to 2:30 AM
- Compensation: {{Open to discussion}}
- Experience: 6-9 years in B2B SaaS or healthcare content marketing
- Content Strategy & Leadership: Own the comprehensive content roadmap including blogs, whitepapers, and case studies. Manage content calendars and develop sharp, persona-based messaging.
- HubSpot & Demand Generation: Manage marketing emails, landing pages, CTAs, and automated workflows. Build high-impact lead-nurture sequences and execute A/B testing to optimize conversion rates.
- Sales Enablement: Collaborate closely with SDR and sales teams to create compelling sales decks, one-pagers, and battle cards. Ensure all content initiatives are aligned with CRM campaign tracking.
- Performance Optimization: Develop SEO-optimized content tailored to US healthcare and SaaS audiences. Utilize HubSpot, GA4, and CRM reports to track performance and drive continuous improvement.
- 6-9 years of professional experience in B2B SaaS or healthcare content marketing.
- Strong hands-on experience with the HubSpot suite (Content, Email, Workflows, and Analytics).
- Proven ability to create content specifically for US-based healthcare provider or enterprise audiences.
- Excellent communication skills with the ability to translate complex technical or operational concepts into clear business outcomes.
- Preferred: Knowledge of Healthcare IT, EHR, Practice Management, RCM, or AI; HubSpot certifications; and working knowledge of Salesforce CRM.
