Key Accountabilities/Activities:
- Strategic Leadership:
- Conceive and execute a visionary digital marketing strategy harmonizing with our business objectives.
- Maintain a keen awareness of industry trends, technological advancements, and competitive activities to ensure our digital presence remains avant-garde and competitive.
- Lead the formulation and implementation of comprehensive marketing initiatives.
- Team Management:
- Inspire and mentor a high-caliber digital marketing team, fostering a culture of collaboration and excellence.
- Oversee the recruitment, training, and professional development of digital marketing professionals.
- Campaign Excellence:
- Direct the planning, execution, and optimization of digital marketing campaigns across various channels, including SEO, SEM, social media, email marketing, and content marketing.
- Scrutinize and analyze campaign performance metrics to make data-driven decisions and strategic adjustments.
- Content & Social Media:
- Develop and oversee a robust content strategy that is congruent with our brand voice and marketing objectives.
- Supervise the creation of compelling, high-quality content for websites, blogs, social media, and other digital platforms.
- Propel a social media strategy that amplifies brand visibility, engagement, and lead generation.
- Brand Development:
- Collaborate with the brand team to ensure a cohesive and captivating brand presence across all digital channels.
- Develop and uphold brand guidelines for digital marketing activities.
- Customer Acquisition & Retention:
- Deploy effective digital strategies to drive customer acquisition and precisely target audience segments.
- Formulate retention strategies, including loyalty programs and personalized communication, to maximize customer lifetime value.
- Data & Analytics:
- Leverage advanced analytics tools to monitor and report on key performance indicators (KPIs) for digital marketing initiatives.
- Provide regular, insightful reports to executive leadership, underscoring successes, challenges, and opportunities for enhancement.
- Budget Management:
- Develop and administer the digital marketing budget, ensuring optimal allocation of resources for maximum ROI.
- Identify and implement cost-saving opportunities and efficiencies within digital marketing programs.
- Cross-functional Collaboration:
- Collaborate closely with other departments, such as sales, product development, and IT, to synchronize digital marketing efforts with broader business strategies.
- Cultivate a collaborative approach to drive integrated marketing campaigns.