Role OverviewAs the Digital Marketing Lead, you will be responsible for developing and executing iPlanet’s full-funnel digital marketing strategy across all business verticals – Retail, Service, B2B, and Education. You will own performance marketing, SEO, CRM, creative direction, and automation toolsto drive traffic, improve customer retention, and deliver measurable business growth. This is a cross-functional leadership role where you will collaborate
Role OverviewAs the Digital Marketing Lead, you will be responsible for developing and executing iPlanet’s full-funnel digital marketing strategy across all business verticals – Retail, Service, B2B, and Education. You will own performance marketing, SEO, CRM, creative direction, and automation toolsto drive traffic, improve customer retention, and deliver measurable business growth. This is a cross-functional leadership role where you will collaborate
Defining and Owning the Brand Narrative:Craft and drive a strong global brand narrative that resonates across markets, building a differentiated identity Championing Product-Led Growth (PLG):Align marketing strategies with PLG frameworks to accelerate user acquisition, activation, and retention in B2B Mobility environment.Strategic Pricing and Market Positioning:Develop pricing strategies that reflect market dynamics while ensuring value alignment for our
Defining and Owning the Brand Narrative:Craft and drive a strong global brand narrative that resonates across markets, building a differentiated identity Championing Product-Led Growth (PLG):Align marketing strategies with PLG frameworks to accelerate user acquisition, activation, and retention in B2B Mobility environment.Strategic Pricing and Market Positioning:Develop pricing strategies that reflect market dynamics while ensuring value alignment for our
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