<p>Unique Job Role</p><p>Marketing - Incharge</p><p>Function</p><p>Marketing</p><p>Grade/ Band</p><p>FTC</p><p> </p><p>Job Objective</p><p>►      To drive accelerated growth in Domestic PNG (DPNG) customer registrations through structured field‑marketing initiatives, door‑to‑door outreach, customer engagement, and coordinated execution with Direct Marketing Agencies (DMAs). The role is responsible for expanding customer reach, enabling smooth registration processes, and achieving monthly/annual DPNG registration targets.</p><p>Functional Competencies</p><p>Essential functional competencies required</p><p>►      Customer Centricity: Ability to understand household customer needs, objections, and motivators for PNG adoption.</p><p>►      Field Sales Execution: Experience in retail sales, on-ground canvassing, & door‑to‑door selling.</p><p>►      Registration Process & Documentation Knowledge: Understanding of DPNG registration requirements, schemes, and customer onboarding steps.</p><p>►      Data Accuracy & Documentation Skills: Ability to maintain high-quality registration data and MIS reporting.</p><p>►      Communication Skills: Strong interpersonal and persuasion skills to convert leads into registrations.</p><p>Desired functional competencies required</p><p>►      Planning & Scheduling: Capability to plan area coverage, DMA deployment, and weekly activity calendars.</p><p>►      Negotiation & Objection Handling: Ability to address customer concerns and drive conversions.</p><p>►      Understanding of Local Market Demography: Insights into residential clusters, building societies, and consumer patterns.</p><p>►      Basic Commercial Awareness: Understanding pricing schemes, charges, payment plans, and customer value proposition.</p><p>►      Ability to Work with External Agencies: Prior exposure to working with outsourced field teams or channel partners.</p><p>Behavioural Competencies                   </p><p>Behavioural competencies</p><p>►      Result Orientation: Strong drive to achieve daily/weekly/monthly registration targets.</p><p>►      Customer Focus: Commitment to delivering a smooth registration experience.</p><p>►      Networking & Relationship Building: Ability to build rapport with societies and local influencers.</p><p>►      Problem Solving: Aptitude for identifying field challenges & proposing solutions.</p><p>►      Team Collaboration: Ability to work with Zonal Teams, DMAs, and support staff.</p><p>►      Professional Conduct & Integrity: Adherence to company guidelines, compliance, and ethical practices.</p><p>Experience & Educational Requirements</p><p>Educational Qualification and experience</p><p>Include Additional Certification if any</p><p>►      Preferably MBA with minimum 1 year of experience in marketing/sales OR</p><p>►      Undergraduate degree with minimum 3 years of experience in retail sales.</p><p>►      Door‑to‑door selling experience will be an added advantage and will relax above qualification</p><p>►      Experience in consumer services, utilities, telecom, or any field‑sales intensive industry preferred.</p><p> </p><p> </p><p>Communication Interfaces</p><p>External</p><p>Internal</p><p>Interaction with society office bearers, local influencers</p><p>RRM & Finance</p><p>Direct marketing agencies</p><p>Marketing team including CRM, Corporate Communications</p><p>Project Contractors</p><p>Projects, O&M and E & P</p><p> </p><p>Legal</p><p> </p><h3>experience</h3>5

Job Responsibilities: <p>• Conceptualize and execute integrated marketing campaigns end-to-end aligned with business objectives  </p><p>• Work closely with vertical marketing managers to support key strategic initiatives and tactical execution  </p><p>• Manage marketing programs timelines, deliverables, and cross-functional coordination across sales, product, and global marketing teams  </p><p>• Develop campaign briefs, coordinate with agencies, and ensure high-quality execution of marketing assets  </p><p>• Track campaign performance and build dashboards to monitor key metrics such as lead generation, engagement, and conversions  </p><p>• Analyze marketing data and provide actionable insights to improve campaign effectiveness and ROI  </p><p>• Support planning and execution of events, webinars, and customer engagement programs  </p><p>• Ensure alignment with brand guidelines and consistency across all communication channels  </p><h3>experience</h3>6

Job Title: Business Analytics Specialist<br />(Contingent)<br />Function: IES APJ Finance / Business Analytics<br />Location: APJ<br />Duration: 12 monthsRole Purpose<br />We are seeking a Business Analytics Specialist to support the increasing analytical needs of the<br />APJ region. This role will help strengthen data-driven decision-making by delivering timely,<br />accurate, and actionable insights across geographies.<br />The position is designed to provide flexible analytics capacity aligned with strategic initiatives,<br />while enabling core teams to focus on higher-value business priorities.Business Context<br />The appointment is driven by the following business requirements:<br /> Growing data complexity and volume across expanding APJ markets<br /> Need for deeper cross-geo performance visibility<br /> Increased focus on opportunity identification and strategic growth initiativesKey Responsibilities<br />1. Regional & Geo-Level Analytics<br /> Provide analytical support across APJ geographies<br /> Develop insights on revenue, bookings, margin, and productivity metrics.<br /> Enhance regional performance visibility through structured reporting and dashboards.<br />2. Opportunity Identification<br /> Analyze cross-geo datasets to identify:<br />o Revenue growth opportunitieso Cost optimization areas<br />o Pricing and discount trends<br />o Customer segmentation insights<br /> Support identification of untapped white-space opportunities.<br />3. Strategic Initiative Support<br /> Support business initiatives such as:<br />o Market expansion analysis<br />o Customer segmentation modeling<br />o Pricing optimization exercises<br />o Performance benchmarking across regions<br /> Collaborate with Finance, Service, and Commercial teams to translate analytics into<br />action.<br />4. Dashboard & Insight Development<br /> Improve usability and depth of existing dashboards.<br /> Deliver structured performance commentary and analytical summaries.<br /> Enable faster turnaround of ad-hoc analytics requests.<br />5. Operational Support & Bandwidth Relief<br /> Manage recurring data preparation, validation, and consolidation tasks.<br /> Offload time-intensive analytical activities from core team members.<br /> Ensure continuity of analytics support during peak business cycles.Expected Outcomes<br /> Enhanced visibility into regional performance metrics across APJ<br /> Faster turnaround time for analytics requests<br /> Improved decision-making through deeper dashboard insights<br /> Identification of revenue-generating and cost-saving opportunities<br /> Increased productivity of core Finance and Business teamsSkills & Qualifications<br /> Strong analytical and problem-solving skills<br /> Advanced Excel proficiency (Pivot tables, modeling, macros preferred)<br /> Experience with Power BI / dashboard tools preferred<br /> Understanding of financial statements and service business metrics Ability to work independently and manage multiple priorities<h3>experience</h3>5