Develop an electric Digital content strategy to enhance Brand reputation
 Build TMPV digital content strategy and identify tools and processes for effective communication of an
assortment of messages from Marketing, Sales and Service through digital media to consumers
 Develop digital language book, ensuring the tone of voice is aligned with TMPV positioning
 Create content roadmap aligned to TMPV business priorities
Digital Marketing Communications – content development
 Design and develop all digital communication material to aid all TMPV functions to execute digital
communication/campaigns
 Setup of Content factory and Video factory to produce content tailored to digital audience
 Work towards communication plan for key events like Product launches, Brand campaigns etc.
 Assess the performance of the content and ensure optimization and corrections
Social Media Marketing
 Keep track of overall social media landscape and its evolutions
 Track and monitor competitor activities and create benchmarks
 Content development including contests and other engagement activities
 Day to day management of TMPV social media handles
 Develop Business from new features on social media to generate direct sales / revenue
Effective Online Reputation Management
 Develop the infrastructure to monitor and track all relevant conversations taking place on digital platforms
 Ensure effective use of ORM tools/software to extract full potential
 Manage ORM by working with departments like Brand, customer experience, customer service, plant team
 Monitor TAT's (first response & communication of overall resolution) and ensure that the relevant stakeholders
are updated on TAT score & suggest ways to improve the performance
Retail Digital Marketing
 Support various functions within the company such as sales, after sales, used car etc to develop digital
communication material
 Develop content adapted to local needs of Sales teams by going native/vernacular
 Support as need-be to enable digital actions to support retail activities
 Share of business Contribution of digital to retail
 Digital content penetration
Reporting and Analysis
 Reporting on TML social, ORM performance
 Content performance
 Industry reports for social media, content marketing
 Tracking competition and TML Brands

experience

10