supervisor

Qualifications & Experience:

•Graduate 

•Atleast 5 years of experience in a sales support or coordination role, preferably in alcobev industry.

•Familiarity with market dynamics, channel structure, and sales execution processes.

Role Summary:

The Sales Coordinator is responsible for supporting sales operations within the assigned territory by facilitating communication, tracking field execution, and coordinating activities between the Group Sales Manager (GSM) /Category Development Manager (CDM) ,  Junior Territory Sales Executives (JTSEs), and trade partners. The role plays a vital part in ensuring availability, visibility, and execution of plans at all levels of distribution network.

Key Responsibilities:

1. Territory Support & Sales Execution .

•Ensure timely execution of sales and trade marketing activities in the field.

2. Cross-Level Coordination

•Act as a liaison between the GSM and JTSEs to ensure smooth day-to-day functioning.

•Support JTSEs in resolving operational challenges and escalating issues where required.

3. Performance Tracking & Field Monitoring

•Monitor JTSEs’ daily market activities and performance against KPIs.

•Ensure consistent execution of sales fundamentals, including distribution, visibility, and availability.

4. Market Visits & Demand Activation

•Regularly visit L1 (Primary Distributors) to assess stock levels and align replenishment needs.

•Collaborate with GSM, JTSEs, and trade teams to activate demand-generation initiatives at retail (L2) level.

•Ensure planogram compliance and visibility execution in key outlets.

Key Skills & Competencies:

•Strong coordination and communication skills

•Working knowledge of alco-bev distribution and sales operations

•Proficient in MS Office and basic sales reporting tools

experience