Brand & Content Lead - Mumbai
● PR Content Support - Provide editorial support for PR efforts: ghostwrite founder bylines, develop
thought leadership content, review press materials and spokesperson talking points for brand
consistency.
C O R E K P I S
◆ Brand Consideration Score (target +15 pts YoY)
...
◆ Organic Brand Search Volume Growth
◆ Share of Voice vs. Ethos / competition
◆ Campaign Creative Quality Score (internal review)
◆ Editorial Content Output (target 4+ pieces/month)
◆ Video Views & Watch Time (YouTube)
◆ Social Engagement Rate (IG & YouTube)
◆ Brand Consistency Audit Score across touchpoints
M U S T - H A V E S K I L L S & P R E R E Q U I S I T E S
● 6-9 years in luxury brand marketing, brand management, or premium lifestyle content creation
● Strong portfolio of editorial content - brand films, luxury print, digital campaigns - for a premium or
luxury brand
● Experience briefing and managing creative agencies / photographers / filmmakers
● Deep understanding of luxury brand aesthetics and what makes communications feel premium
● Excellent writing skills - able to produce and edit long-form brand content at publication quality
G O O D - T O - H A V E
● Passion for or knowledge of watchmaking, horology, or luxury accessories
● Experience at a luxury watch brand, jewellery house, fashion brand, or luxury media publication
● Exposure to international luxury brand guidelines and global campaign adaptation for Indian markets
● MBA in Marketing or equivalent from a reputed institution
B E H A V I O U R A L C O M P E T E N C I E S
● Exceptional aesthetic sensibility - instantly recognises what looks and feels luxury vs. premium vs.
mass
● Strong creative vision combined with rigorous brand discipline
● Collaborative leader - able to inspire creative teams and manage multiple stakeholders
● Highly detail-oriented: proofs every piece before it leaves the brand
● Intellectual curiosity about watchmaking, craft, and the culture of luxury
experience
9show more
Brand & Content Lead - Mumbai
● PR Content Support - Provide editorial support for PR efforts: ghostwrite founder bylines, develop
thought leadership content, review press materials and spokesperson talking points for brand
consistency.
C O R E K P I S
◆ Brand Consideration Score (target +15 pts YoY)
◆ Organic Brand Search Volume Growth
◆ Share of Voice vs. Ethos / competition
◆ Campaign Creative Quality Score (internal review)
◆ Editorial Content Output (target 4+ pieces/month)
◆ Video Views & Watch Time (YouTube)
◆ Social Engagement Rate (IG & YouTube)
◆ Brand Consistency Audit Score across touchpoints
M U S T - H A V E S K I L L S & P R E R E Q U I S I T E S
● 6-9 years in luxury brand marketing, brand management, or premium lifestyle content creation
● Strong portfolio of editorial content - brand films, luxury print, digital campaigns - for a premium or
luxury brand
● Experience briefing and managing creative agencies / photographers / filmmakers
● Deep understanding of luxury brand aesthetics and what makes communications feel premium...
● Excellent writing skills - able to produce and edit long-form brand content at publication quality
G O O D - T O - H A V E
● Passion for or knowledge of watchmaking, horology, or luxury accessories
● Experience at a luxury watch brand, jewellery house, fashion brand, or luxury media publication
● Exposure to international luxury brand guidelines and global campaign adaptation for Indian markets
● MBA in Marketing or equivalent from a reputed institution
B E H A V I O U R A L C O M P E T E N C I E S
● Exceptional aesthetic sensibility - instantly recognises what looks and feels luxury vs. premium vs.
mass
● Strong creative vision combined with rigorous brand discipline
● Collaborative leader - able to inspire creative teams and manage multiple stakeholders
● Highly detail-oriented: proofs every piece before it leaves the brand
● Intellectual curiosity about watchmaking, craft, and the culture of luxury
experience
9show more
