Brand & Content Lead - Mumbai ● PR Content Support - Provide editorial support for PR efforts: ghostwrite founder bylines, developthought leadership content, review press materials and spokesperson talking points for brandconsistency. C O R E K P I S◆ Brand Consideration Score (target +15 pts YoY)◆ Organic Brand Search Volume Growth◆ Share of Voice vs. Ethos / competition◆ Campaign Creative Quality Score (internal review)◆ Editorial Content Output
A. TRADE MARKETING & RETAIL EXCELLENCE* Own the annual Trade Marketing strategy and calendar, aligned to business priorities, brand strategy, productlaunches, scheme calendars and regional market opportunities.* Develop the retail visibility strategy across Retail, Experience Centres and other relevant channels, including POSM,in-shop branding, display systems, outdoor branding and retail experience assets.* Define differentiated retail interventions by