brand marketing head

understanding of various marketing channels and analytics. The Brand Manager will be directly working with
the management team and overseeing the marketing team.
Key Responsibilities:
 Develop and implement comprehensive marketing strategies to support products through all lifecycle
stages.
 Strengthen brand presence and drive customer engagement through strategic marketing initiatives.
 Develop and execute brand strategies and messaging to establish and maintain a strong brand identity.
 Oversee and manage SEO, PPC, SMO, ORM, and influencer marketing initiatives.
 Conduct market research to identify consumer insights and competitive positioning.
 Collaborate with internal teams to ensure consistent brand messaging across all channels.
 Analyze the performance of marketing campaigns and provide actionable insights for optimization.
 Build and maintain relationships with influencers, media partners, and other key stakeholders.
 Maintain and update brand guidelines to ensure consistency in all marketing materials.
 Plan and execute integrated marketing campaigns, including digital and traditional media.
 Monitor market trends and competitor activities to identify opportunities for growth.
 Manage relationships with agencies, vendors, and other external partners.
 Manage marketing budgets and allocate resources effectively to maximize ROI.
 Identify emerging trends and opportunities to maintain competitive advantage.
 Collaborate cross-functionally to align marketing initiatives with overall business goals.
 Develop and implement public relations strategies to enhance brand visibility and reputation.
 Manage media relations and oversee distribution of press releases, media kits, and other PR materials.
 Organize and oversee promotional events, press conferences, and product launches.
 Ensure crisis communication plans are in place and executed effectively during brand crises. Identify and monitor key performance indicators (KPIs)
to measure the effectiveness of marketing strategies.
 Utilize business analytics to drive data-driven decision making and optimize marketing efforts.
 Provide detailed reporting on marketing campaign performance to stakeholders.
 Manage and mentor the marketing team to achieve business objectives and foster professional growth.
Qualifications:
 Master’s degree in Marketing, Certified Digital Marketer, Business Administration, or a related field.
 9+ years of experience in brand management or digital marketing.
 Proven track record of running successful marketing campaigns.
 Strong analytical skills with the ability to interpret data and make data-driven decisions.
 Excellent communication and interpersonal skills.
 Ability to manage multiple projects and meet deadlines in a fast-paced environment.
 Experience in the financial services industry is a plus but not required.
 Proficiency in marketing tools and platforms for campaign management and performance tracking.

experience

15