CRM Manager

Responsibilities:* Strong capability to own and drive end-to-end CRM and learner lifecycle strategy.
* Ability to design and execute multi-channel campaigns across Email, SMS, WhatsApp, Push, andother platforms.
* Proficiency in CRM and marketing automation tools, including segmentation and personalization.
* Strong analytical ability to interpret data, generate insights, and optimize performance.
* Excellent cross-functional collaboration and stakeholder management skills.
* Ability to translate business objectives into structured CRM roadmaps and execution plans. Qualification:
* Bachelor's degree in Marketing, Business, Engineering, or related field.
* MBA is a plus, but not mandatory if experience depth is strong. Experience Required:
* 10-12 years of experience in CRM or lifecycle marketing.
* Strong preference for EdTech or Education industry.
* Hands-on experience with CRM and marketing automation tools.
* Experience managing multi-channel CRM at scale.

experience

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