Key Responsibilities<br />1. Marketing Strategy & Leadership<br />•<br />Own and execute the overall marketing strategy aligned with company growth, revenue, and positioning goals.<br />•<br />Build and lead a high-performing marketing team across demand generation, content, digital, events, and product marketing.<br />•<br />Act as a strategic partner to Sales, Product, and Leadership on GTM planning and execution.<br />2. Demand Generation & Revenue Impact<br />•<br />Drive qualified pipeline through inbound, outbound, ABM, and partner-led initiatives.<br />•<br />Design and optimize funnel performance across regions and segments.<br />3. Brand, Positioning & Thought Leadership<br />•<br />Strengthen brand positioning as a trusted authority in market intelligence and research.<br />•<br />Own messaging, value propositions, and narrative across industries and buyer personas.<br />•<br />Scale thought leadership through reports, whitepapers, webinars, PR, podcasts, and executive content.<br />•<br />Ensure consistent brand voice across all channels and geographies.<br />4. Content & Product Marketing<br />•<br />Oversee creation of high-quality content that supports lead generation, sales enablement, and brand credibility.<br />•<br />Own product marketing including positioning, launches, and use cases.<br />•<br />Translate complex research offerings into compelling, buyer-friendly messaging.<br />5. Digital, Performance & Growth Marketing<br />•<br />Own digital marketing strategy across, paid media, email, marketing automation, and website optimization.<br />•<br />Use experimentation and analytics to continuously improve CAC, conversion rates, and ROI.<br />•<br />Leverage marketing technology and automation to scale efficiently.<br />6. Budgeting, Analytics & Governance<br />•<br />Own the marketing budget and ensure strong ROI across initiatives.<br />•<br />Define and track KPIs, dashboards, and performance reviews.<br />•<br />Bring rigor to planning, execution, and post-campaign analysis.<br />Ideal Candidate Profile<br />Experience<br />•<br />10–15+ years of B2B marketing experience, with at least 4–6 years in a leadership role.<br />•<br />Strong experience in B2B services, SaaS, data, research, or knowledge-driven businesses.<br />•<br />Proven track record of driving pipeline and revenue, not just brand metrics.<br />•<br />Experience working with global markets (US, Europe, APAC preferred).<br />Skills & Capabilities<br />•<br />Deep understanding of B2B buying journeys and complex sales cycles.<br />•<br />Strong strategic thinking combined with hands-on execution capability.<br />•<br />Excellent stakeholder management and cross-functional leadership.<br />•<br />High comfort with data, dashboards, and ROI measurement.<h3>experience</h3>25