Key Responsibilities:<br />Develop and Execute Marketing Strategy: Create and implement a comprehensive marketing strategy to enhance brand visibility and drive sales in the Indian market.<br />Market Research: Conduct thorough market analysis to identify trends, customer needs, and competitive landscape in the EV two-wheeler sector.<br />Customer & Dealer Engagement: Drive strategic dealer engagement initiatives to strengthen channel relationships and market penetration.<br />Design and oversee after-sales loyalty and referral programs to improve retention and customer lifetime value.<br />Build and scale an engaged community of EV enthusiasts and early adopters.<br />Establish structured after-sales communication frameworks aligned with customer lifecycle management.<br />Financial Performance & Lead Generation* deliver high-quality warm/hot leads through integrated marketing efforts.<br />Drive lead acquisition via performance marketing, digital channels, social media, ATL/BTL campaigns, and dealer activations.<br />Enable sales teams through targeted demand-generation campaigns that drive inquiries, test rides, and conversions.<br />Ensure marketing investments directly contribute to revenue growth and business objectives.<br />Operations, Analytics & Marketing Efficiency: deliver and achieve month-on-month growth in leads through scalable and repeatable marketing processes.<br />Track, analyze, and optimize key digital and performance metrics including CTR, CPC, engagement, conversion rates, CAC, and LTV.<br />Improve SEO performance, website traffic, digital experience, and app downloads (where applicable).<br />Drive PR, media relations, partnerships, and thought leadership to enhance brand credibility and visibility.Profit & Loss (P&L) Management* accountable for the end-to-end Marketing P&L, including demand generation, brand investments, digital spends, ATL/BTL budgets, and agency costs.<br />Drive revenue growth through marketing-led demand, ensuring alignment between lead generation, conversions, and sales realization.<br />Partner with Finance and Leadership teams to define annual operating plans (AOPs), forecasts, and variance analyses.<br />Lead budget governance, approvals, and compliance, ensuring optimal allocation across performance, brand, dealer, and after-sales initiatives.<br />Act as a strategic advisor to the leadership team on market trends, customer insights, and competitive positioning.<br />Drive innovation, experimentation, and adoption of new marketing technologies and platforms.Digital Marketing: Leverage digital channels (social media, SEO, SEM, email marketing) to increase brand awareness and engagement within target demographics.<br />Brand Development: Establish a strong brand identity that resonates with the Indian consumer, focusing on sustainability, innovation, and affordability.<br />Cost Management: Utilize budget effectively to achieve maximum ROI on marketing efforts while maintaining quality.<br />Cross-Functional Collaboration: Work closely with product development, sales, and customer service teams to ensure alignment of marketing strategies and business objectives.<br /> <h3>experience</h3>22

Key Responsibilities:<br />• Purchase Order Creation & Maintenance<br />o Create and update purchase orders in ERP/PO management systems based on Merchandising,<br />Sourcing, and Planning inputs.<br />o Ensure accuracy of all PO fields including pricing, quantities, dates, Incoterms, product attributes,<br />and vendor details.<br />o Support PO changes, revisions, and cancellations with proper documentation.<br />o Maintain clean and error-free PO and product data across systems.<br />• Operational Coordination<br />o Partner with Vendors, Merchandising, Production, Planning, and Supply Chain to gather required PO<br />information.<br />o Communicate PO confirmations and follow up on missing or incomplete details.<br />o Track early-stage production milestones and expected delivery dates.<br />• Reporting & Data Integrity<br />o Perform routine audits, data checks, and PO validations to ensure data accuracy.<br />o Prepare weekly PO status trackers and reports.<br />o Identify basic discrepancies or risks and escalate to senior team members.<br />• Process & Systems Support<br />o Assist with troubleshooting simple system or PO workflow issues.<br />o Follow established SOPs and documentation standards.<br />o Support ad hoc requests related to PO analysis, data cleanup, or cross-functional alignment.<br />Core Qualifications<br />o Bachelor’s degree or equivalent experience.<br />o 2+ years of experience in merchandising operations, product operations, sourcing, or supply chain.<br />o Experience working with PLM, ERP, or PO management systems.<br />o Proficiency in Excel (pivot tables, VLOOKUP/XLOOKUP) and Microsoft Office.<br />o Strong attention to detail, accuracy, and organizational skills.<br />o Experience in retail, apparel, footwear, accessories, or home categories preferred.<h3>experience</h3>9