A. TRADE MARKETING & RETAIL EXCELLENCE
* Own the annual Trade Marketing strategy and calendar, aligned to business priorities, brand strategy, product
launches, scheme calendars and regional market opportunities.
* Develop the retail visibility strategy across Retail, Experience Centres and other relevant channels, including POSM,
...
in-shop branding, display systems, outdoor branding and retail experience assets.
* Define differentiated retail interventions by outlet/customer segment and ensure the POSM mix reflects priority
categories, new launches and premiumization objectives.
* Drive deployment and compliance of retail assets through the sales network; identify gaps through market visits,
audits and data and close them with clear action plans.
* Develop scalable retail toolkits and standards that improve counter share, shelf/display presence, shopper navigation
and brand consistency.
* Partner with Sales to identify high-potential outlets and markets where focused trade interventions can unlock
incremental throughput, visibility or premium mix.
B. EXPERIENCE CENTRES & STRATEGIC PARTNER ACTIVATION
* Build and manage an engagement calendar for Legrand's Experience Centres (Studios/ ZIPs)
* Improve the overall customer and shopper experience through displays, demonstrations, experiences, launch
programs and partner-specific activations.
* Develop programs that support incremental sales, lead generation, conversion and premiumization
* Create post-activation measurement frameworks linking activity to sales uplift, leads/funnel movement, conversion
and partner performance.
experience
10show moreA. TRADE MARKETING & RETAIL EXCELLENCE
* Own the annual Trade Marketing strategy and calendar, aligned to business priorities, brand strategy, product
launches, scheme calendars and regional market opportunities.
* Develop the retail visibility strategy across Retail, Experience Centres and other relevant channels, including POSM,
in-shop branding, display systems, outdoor branding and retail experience assets.
* Define differentiated retail interventions by outlet/customer segment and ensure the POSM mix reflects priority
categories, new launches and premiumization objectives.
* Drive deployment and compliance of retail assets through the sales network; identify gaps through market visits,
audits and data and close them with clear action plans.
* Develop scalable retail toolkits and standards that improve counter share, shelf/display presence, shopper navigation
and brand consistency.
* Partner with Sales to identify high-potential outlets and markets where focused trade interventions can unlock
incremental throughput, visibility or premium mix.
B. EXPERIENCE CENTRES & STRATEGIC PARTNER ACTIVATION...
* Build and manage an engagement calendar for Legrand's Experience Centres (Studios/ ZIPs)
* Improve the overall customer and shopper experience through displays, demonstrations, experiences, launch
programs and partner-specific activations.
* Develop programs that support incremental sales, lead generation, conversion and premiumization
* Create post-activation measurement frameworks linking activity to sales uplift, leads/funnel movement, conversion
and partner performance.
experience
10show more