• Develop and implement the Company's integrated brand and marketing strategy.
• Strengthen companies positioning among families, youth, schools, corporates and tourists.
• Build compelling brand narratives and campaigns that enhance awareness, preference and visitation.
• Lead annual marketing planning aligned with seasonal opportunities, festivals and major events.
• Ensure consistency in brand identity and customer experience across all touchpoints.

• Lead all external communications, media relations and public engagement initiatives.
• Develop PR opportunities, press interactions, influencer programs and corporate communications.
• Manage relationships with advertising, creative, digital and media agencies.
• Enhance company visibility across traditional, digital and earned media platforms.
• Support management in stakeholder communications involving government, tourism bodies and strategic partners.

• Develop partnerships with schools, educational institutions, corporates, travel operators, hotels, tourism bodies and event organisers.
• Identify sponsorship, alliance and co-branding opportunities.
• Build relationships with digital ticketing platforms, travel aggregators and promotional partners.
• Support growth of corporate outings, group bookings, events, celebrations and destination experiences.
• Drive new revenue opportunities through collaborations and partnerships.

• Guide the Company's digital marketing agenda including social media, content marketing and online reputation management.
• Work with specialist agencies and internal teams to improve digital reach, engagement and conversions.
• Support customer database development, CRM initiatives and targeted marketing campaigns.
• Monitor campaign effectiveness and optimise marketing investments.

• 20+ years of progressive experience in brand management, marketing communications, business development, client servicing or related functions.
• Demonstrated ability to lead large campaigns, manage stakeholder relationships and drive business growth.
• Exposure to both client-side and agency-side environments will be an advantage.

• Graduate in any discipline.
• Post-Graduate qualification in Marketing, Communications, Branding, Media or related field preferred.

• Strong brand-building and marketing communications expertise.
• Business development and relationship management capabilities.
• Excellent stakeholder management and negotiation skills.
• Agency management and campaign leadership experience.
• Strong presentation, communication and storytelling ability.
• Commercial mindset with understanding of budgets and ROI.
• Digital marketing awareness and familiarity with modern marketing platforms.
• Strong people leadership and team management skills.
• Knowledge of the Kolkata and Eastern India market preferred.

experience