Are you a visionary marketing leader ready to reshape the future of the entertainment and amusement industry? We are seeking a forward-thinking Chief Marketing Officer who combines creative brand leadership with deep digital expertise and a passion for AI-driven transformation. This is an opportunity to lead end-to-end marketing strategy and build a future-ready, AI-powered marketing engine from the ground up.

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• Strategic Leadership: Define and execute the overall marketing vision and growth roadmap. You will develop and manage a master brand strategy (umbrella architecture) that oversees multiple sub-brands, formats, and experiences, ensuring consistent identity and positioning across all verticals.
• Digital Excellence: Lead all digital channels, including performance marketing (Google, Meta, YouTube, programmatic), SEO/ASO strategy, social media growth, and CRM/lifecycle marketing. You will be responsible for optimizing CAC, ROAS, and conversion funnels.
• AI-Driven Transformation: Build an AI-first marketing stack. Implement cutting-edge tools for customer segmentation, predictive analytics, automated campaign optimization, and generative AI for creative production and media buying.
• Brand & Creative Leadership: Develop a strong, differentiated brand identity and lead high-impact campaigns for product launches and seasonal events, ensuring compelling, experience-driven storytelling across all consumer touchpoints.
• Data & Analytics: Own marketing dashboards and KPIs. Drive business decision-making through real-time analytics, focusing on revenue contribution, customer lifetime value (LTV), and channel performance.
• Growth & Partnerships: Identify and cultivate growth opportunities through influencer marketing, strategic collaborations, and affiliate ecosystems, driving offline-to-online (O2O) integration.
• Team Leadership: Build and lead a high-performance team while managing external agencies (digital, creative, media, PR) to foster a culture of innovation, experimentation, and speed.

• Experience: 7-10 years of experience in marketing, with at least 3 years in a senior leadership role. Experience in entertainment, retail, QSR, or high-growth multi-location businesses is highly preferred.
• Education: MBA in Marketing or Digital Marketing is preferred.
• Technical Expertise: Proven track record in digital performance marketing, marketing automation platforms, and data analytics tools (GA4, CRM dashboards).
• AI Proficiency: Hands-on understanding and demonstrable experience in leveraging AI tools for marketing efficiency and consumer insights.
• Strategic Mindset: A deep understanding of building and scaling a branded house architecture and navigating omnichannel marketing landscapes.

• Impact: High ownership and visibility with leadership, with the chance to shape a scalable, consumer-facing brand in multiple formats.
• Innovation: The opportunity to build a future-ready, AI-powered marketing engine within the dynamic sports and amusement industry.

Are you ready to take the next step in your career and drive the future of marketing? We want to hear from you! Please submit your resume and cover letter to {{}}.

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