 Appoint, evaluate, and manage relationships with regional distributors and logistics partners.
 Ensure optimal inventory levels and prevent out-of-stock or overstock situations.
 Negotiate commercial contracts and payment terms with major retailers, HORECA (Hotels, Restaurants, Cafes), and institutional client. 3. Team Leadership & Coaching
 Lead, motivate, and mentor a team of Area Sales Managers (ASMs), Sales Officers, and on-ground representatives.
 Conduct regular performance reviews, set Key Performance Indicators (KPIs), and design training programs. 4. Market Execution & Merchandising
 Drive in-store visibility, brand positioning, and planogram compliance.
 Plan and execute regional trade schemes, consumer promotions, and launch strategies for new beverage products.
 Monitor competitor pricing, marketing tactics, and market trends to identify new opportunities. 5. Compliance & Operations
 Ensure sales practices and distribution operations align with state and local regulations (e.g., local excise and beverage licenses).
 Coordinate with supply chain, marketing, and operations teams to guarantee smooth delivery and customer satisfaction.

experience

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