Roles & Responsibilities: 1. Revenue & Target Management
Develop and execute regional sales strategies to meet or exceed monthly, quarterly, and annual targets.
Track both primary sales (to distributors) and secondary sales (from distributors to retailers).
Manage regional budgets and analyze financial indicators to ensure profitability 2. Distributor & Channel Management
...
Appoint, evaluate, and manage relationships with regional distributors and logistics partners.
Ensure optimal inventory levels and prevent out-of-stock or overstock situations.
Negotiate commercial contracts and payment terms with major retailers, HORECA (Hotels, Restaurants, Cafes), and institutional client. 3. Team Leadership & Coaching
Lead, motivate, and mentor a team of Area Sales Managers (ASMs), Sales Officers, and on-ground representatives.
Conduct regular performance reviews, set Key Performance Indicators (KPIs), and design training programs. 4. Market Execution & Merchandising
Drive in-store visibility, brand positioning, and planogram compliance.
Plan and execute regional trade schemes, consumer promotions, and launch strategies for new beverage products.
Monitor competitor pricing, marketing tactics, and market trends to identify new opportunities. 5. Compliance & Operations
Ensure sales practices and distribution operations align with state and local regulations (e.g., local excise and beverage licenses).
Coordinate with supply chain, marketing, and operations teams to guarantee smooth delivery and customer satisfaction.
experience
20show more Roles & Responsibilities: 1. Revenue & Target Management
Develop and execute regional sales strategies to meet or exceed monthly, quarterly, and annual targets.
Track both primary sales (to distributors) and secondary sales (from distributors to retailers).
Manage regional budgets and analyze financial indicators to ensure profitability 2. Distributor & Channel Management
Appoint, evaluate, and manage relationships with regional distributors and logistics partners.
Ensure optimal inventory levels and prevent out-of-stock or overstock situations.
Negotiate commercial contracts and payment terms with major retailers, HORECA (Hotels, Restaurants, Cafes), and institutional client. 3. Team Leadership & Coaching
Lead, motivate, and mentor a team of Area Sales Managers (ASMs), Sales Officers, and on-ground representatives.
Conduct regular performance reviews, set Key Performance Indicators (KPIs), and design training programs. 4. Market Execution & Merchandising
Drive in-store visibility, brand positioning, and planogram compliance.
Plan and execute regional trade schemes, consumer promotions, and launch strategies for new beverage products.
...
Monitor competitor pricing, marketing tactics, and market trends to identify new opportunities. 5. Compliance & Operations
Ensure sales practices and distribution operations align with state and local regulations (e.g., local excise and beverage licenses).
Coordinate with supply chain, marketing, and operations teams to guarantee smooth delivery and customer satisfaction.
experience
20show more
