Senior Marketing Manager
This role offers a unique opportunity to lead and execute strategic marketing initiatives that drive brand awareness, product adoption, and revenue growth . The
role demands deep industry knowledge, strong leadership, and the ability to translate market insights into actionable campaigns. agriculture sector.
Job description
Strategic Marketing: Develop and execute comprehensive marketing strategies, including market research and targeted campaigns for specific crops and regions.
Brand & Content Management: Strengthen brand positioning across all channels through integrated marketing campaigns (ATL & BTL), consistent messaging, and compelling content creation for various platforms.
Digital Leadership: Lead digital marketing initiatives, including SEO, social media, and CRM/ZOHO integration. Leverage data analytics to drive digital engagement and improve lead generation.
Relationship Management: Manage and develop relationships with dealers and key customers to strengthen market penetration, particularly in plantation and estate segments.
Training & Events: Build internal capacity through training on marketing and digital tools. Organize and represent the company at industry events, including trade shows and conferences.
Reporting & Innovation: Prepare detailed performance reports and MIS trackers to monitor marketing ROI and sales. Drive digital transformation initiatives, including platform migration and the implementation of new technologies.
Expectations / Requirements
We're looking for you, if:
- Education: BSc Agri/MSc Agri/B.Tech Agri with MBA in Agribusiness or Marketing from reputed institution.
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