Job Description: Regional Sales Manager (RSM) - FMCG company
Role Objective
The Regional Sales Manager will be responsible for the strategic expansion and operational excellence in their assigned territory. You will lead
a high-performing sales team, optimize distribution networks, and ensure the brand achieves market leadership in the FMCG/Food sector.
Key Responsibilities
 Strategic Growth: Develop and execute regional sales plans to achieve ambitious revenue targets and market share growth.
 Team Leadership: Manage, mentor, and track the performance of Area Sales Managers (ASMs) and Sales Officers.
 Distribution Management: Appoint new distributors and strengthen existing channel partner relationships to ensure product availability in urban and rural
markets.
 Market Intelligence: Monitor competitor activities, pricing strategies, and consumer trends to provide actionable feedback to the leadership team.
 Sales Operations: Ensure timely reporting, stock management at the CFA level, and effective implementation of trade marketing schemes.
Candidate Profile
 Experience: Minimum 11+ years of core sales experience in the FMCG or Food industry.
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