Job Summary: We are looking for a Brand Communication Manager to lead communication initiatives for our medical division, with a strong focus on building credibility through healthcare professionals and driving consumer education. This role will work closely with doctors, hospitals, and healthcare institutions to promote our nutraceutical portfolio. Key Responsibilities<ul><li>Develop and execute brand communication strategies aligned with medical marketing objectives and company goals</li><li>Build and manage strong relationships with doctors, nutritionists, and hospital stakeholders.</li><li>Drive consumer education initiatives through hospitals, clinics, and healthcare platforms.</li><li>Plan and execute sampling activities, health camps, and on-ground activation programs in collaboration with medical partners.</li><li>Design scientifically backed communication materials in coordination with medical and regulatory teams.</li><li>Ensure all communication is compliant with healthcare guidelines and industry regulations.</li><li>Collaborate with sales teams to support doctor engagement programs and institutional tie-ups.</li><li>Lead awareness campaigns for Pocari Sweat targeting specific health needs.</li><li>Work closely with digital and brand teams to amplify medical messaging across channels</li><li>Monitor program effectiveness and generate insights for continuous improvement.</li><li>Identify customer needs and societal needs and determine how we can meet these needs and contribute to our customers and society. Follow company strategy and timeline</li><li>Collaborate with cross-functional teams to create and implement marketing campaigns across various channels, including digital, social media, print, events and consumer relationship.</li><li>Analyze marketing data (e.g., sales reports, social media analytics) to measure campaign effectiveness and optimize strategies.</li><li>Understand the brand guidelines and oversee the production of marketing materials, such as brochures, videos, and website content. Other collaterals.</li><li>Lead and mentor a team of professionals, providing guidance and support to achieve departmental goals.</li><li>Identify opportunities for partnerships and sponsorships to enhance brand visibility and reach new audiences. Involve influencers and discuss the strategy.</li><li>Visit the sales and consumption sites to investigate why consumers buy and use the product, and to understand the challenges and opportunities.</li><li>When product sales are feasible at hospitals or clinics, collaborate with the sales team to drive business expansion.</li></ul>Key Requirements<ul><li>PHD, Master’s degree, Bachelor’s degree in Life Sciences, Pharmacy, Nutrition, Marketing, or related field.</li><li>5 –10+ years of experience in brand communication, medical marketing, or healthcare marketing.</li><li>Proven experience working with doctors, hospitals, and healthcare institutions.</li><li>Exposure to nutraceuticals, health drinks, hydration beverages, or FMCG healthcare categories.</li><li>Strong understanding of consumer education and patient engagement initiatives.</li><li>Experience in planning and executing on-ground activations and sampling campaigns.</li><li>Excellent communication, presentation, and stakeholder management skills.</li></ul>Key Competencies<ul><li>Strategic Thinking</li><li>Strategic Communication</li><li>Stakeholder Management</li><li>Execution Excellence</li><li>Scientific Orientation</li><li>Consumer-Centric Thinking</li><li>Leadership & Team Management</li></ul>Preferred Skills<ul><li>Ability to translate scientific information into simple, consumer-friendly communication.</li><li>Experience in managing medical KOLs (Key Opinion Leaders).</li><li>Familiarity with regulatory and compliance requirements in healthcare communication.</li></ul>Industry Knowledge:<ul><li>In-depth understanding of the healthcare and medical sectors, including medical devices, pharmaceuticals, or healthcare services.</li><li>Knowledge of trends in digital health, telemedicine, and medical technologies is beneficial</li></ul><h3>experience</h3>10

Marketing Director, Dermatology & Medical Devices<p>We are seeking a dynamic and experienced Marketing Director to lead our marketing efforts within the Dermatology & Medical Devices sectors. This is a crucial role responsible for developing and executing comprehensive marketing strategies to drive growth, enhance brand visibility, and achieve our business objectives.</p>Responsibilities:<ul> <li>Develop and implement marketing objectives and strategies for both the Dermatology and Medical Devices verticals to ensure growth and expansion.</li> <li>Create robust tactical plans to meet marketing and sales objectives and gain stronger market visibility.</li> <li>Conduct market analysis on current business, competition, identify gaps, and explore potential market opportunities.</li> <li>Oversee diverse activities including planning, work organization and methods, determining priorities, budget management and control.</li> <li>Direct a large group of employees and manage through subordinate managers.</li> <li>Facilitate knowledge transfer to subordinate and staff members.</li> <li>Ensure seamless communication with the sales team regarding marketing activities and unified delivery of marketing collateral to customers.</li> <li>Coordinate customer gratification activities to enhance client satisfaction and loyalty.</li> <li>Monitor digital presence, including website management and digital platform management, evaluating activities and digital communication effectiveness.</li> <li>Arrange, manage, and attend various conferences and meetings, managing all related logistics.</li> <li>Plan, design, and execute conference campaigns to maximize engagement and impact.</li> <li>Oversee Corporate Branding assignments to ensure complete benefit realization.</li></ul>Qualifications:<ul> <li>8 to 10 years of experience in marketing, specifically within the dermatology, aesthetic, and medical device industries.</li> <li>Must have experience in B2B marketing, including digital platform management and digital communication strategies.</li> <li>Out of the 8-10 years of experience, the candidate should have spent 2 to 4 years leading the marketing function.</li></ul>To Apply:<p>Please submit your resume and cover letter to {{}}.</p><h3>experience</h3>14

JOB DESCRIPTIONJOB TITLE - MARKETING MANAGER<br />RESPONSIBLE TO - Marketing Director<br />SUBORDINATES - Management Trainees, Product Executives, Product<br />Managers, Group Product Managers, Marketing<br />Assistants / CoordinatorsMAIN PURPOSE OF JOB<br />The Marketing Manager role involves leading the strategic and tactical marketing<br />planning and execution for assigned products and therapeutic areas. The role operates<br />both strategically and operationally to ensure the successful development, positioning,<br />and performance of brands in line with company objectives. This role requires strong<br />pharmaceutical marketing expertise, cross-functional collaboration, analytical rigor, and<br />people management capability while ensuring full compliance with regulatory and<br />ethical standards.KEY RESPONSIBILITIESTo comply with all Company procedures, rules, and codes of practice, in particular<br />observing confidentiality at all times and security of all documents in all matters relating<br />to the Company’s business. To ensure that Company’s business interests are always<br />served and kept paramount. At all times, to maintain and enhance the good image of<br />the Company. A] Event Strategy & Planning<br />A] Strategic Brand & Business Planning<br />1. Actively participate in annual positioning, orientation, and strategic planning meetings<br />with Head Office and relevant global forums.<br />2. Contribute to the preparation of key strategic documents including Orientation Plans and<br />3-Year Subsidiary Plans within defined timelines.<br />3. Develop deep understanding of disease areas, products, competitors, and market<br />environment using available market research, sales feedback, and field insights.<br />4. Translate strategic inputs into actionable brand strategies and annual marketing plans<br />aligned with business objectives.B] Event Operations & Execution Excellence<br />1. Lead the development and execution of high-quality marketing campaigns for each cycle<br />within agreed timelines and budgets.<br />2. Design and deploy integrated promotional tools including visual aids, leave-behinds,<br />branding materials, mailers, press initiatives, meetings, surveys, RTMs, ward meets,<br />product PR, and sales force support materials.<br />3. Ensure all campaign elements are aligned with company philosophy, brand strategy, and<br />approved budgets.Job Description : Marketing DirectorPage 2 of 84. Monitor campaign effectiveness and brand performance through sales analysis and<br />market data; proactively recommend corrective actions and future strategies.<br />5. Ensure all promotional materials and activities are approved in accordance with Indian<br />regulatory requirements and internal compliance standards.C] Cross-Functional Collaboration<br />1. Act as a key interface with Sales and Training teams to effectively communicate and<br />“sell” marketing strategies and cycle campaigns to the field force and leadership teams.<br />2. Gather structured feedback from the field through meetings, field visits, and predefined<br />reporting mechanisms to refine strategies and tactics.<br />3. Support national and local sales initiatives by assessing opportunities and responding<br />swiftly to market needs.<br />4. Ensure timely and accurate responses to promotional and product-related queries from<br />the sales force.<br />5. Maintain continuous alignment with Training teams on product knowledge, messaging,<br />and campaign priorities.D] Vendor & Budget Management<br />1. Own and manage marketing budgets for assigned products with strong financial<br />discipline.<br />2. Monitor budget utilization, share periodic updates, and prepare accurate re-estimates<br />identifying over- or under-spends and required reallocations.<br />3. continuously seek opportunities to improve budget management processes and cost<br />effectiveness.E] Medical, Regulatory & Compliance Coordination<br />1. Liaise with Regulatory Affairs to ensure all promotional materials, prescribing<br />information, and medical responses comply with applicable regulations.<br />2. Ensure timely processing of medical enquiries in alignment with regulatory and medical<br />governance frameworks.<br />3. Collaborate with teams managing studies, surveys, registries, and Phase IV projects to<br />align on opinion leader engagement and shared initiatives.F] Opinion Leader & External Stakeholder Engagement<br />1. Lead, guide, and develop the events team, fostering accountability, creativity, and<br />operational excellence.<br />2. Identify and maintain relationships with national and international Opinion Leaders and<br />relevant professional bodies across therapeutic areas.<br />3. Ensure structured and meaningful engagement with Opinion Leaders to build<br />partnerships, profile products, and stay updated on scientific and clinical developments.<br />4. Evaluate opportunities for collaboration including advisory boards, meetings, educational<br />initiatives, and clinical programs.Job Description : Marketing DirectorPage 3 of 8<br />G] Team Management & Leadership<br />1. Lead, coach, and develop direct reports through regular performance reviews, formal<br />appraisals, and career development planning.<br />2. Drive high performance through ongoing feedback, coaching, and capability building.<br />3. Ensure appropriate recruitment, onboarding, training, and professional development of<br />team members.<br />4. Foster a culture of creativity, accountability, and strategic thinking within the marketing<br />team.<br />H] Project & Event Management1. Lead and contribute to cross-functional projects assigned by senior management,<br />ensuring timely and high-quality delivery.<br />2. Manage congress-related activities including vendor coordination, stall design and<br />management, and logistics.<br />3. Collaborate with internal teams to manage Opinion Leader travel, accommodation, and<br />participation in national and international congresses.<br />4. Support preparation of presentations and materials for webinars, RTMs, ward meets, and<br />congresses.I] Administration & Reporting1. Ensure timely completion of monthly reports, expense statements, and required<br />documentation.<br />2. Prepare and submit all documents required by Head Office including campaign plans,<br />positioning documents, and strategic plans within defined timelines.<br />3. Regularly review inventory of promotional materials, gifts, and samples to optimize stock<br />levels and minimize costs.KEY REQUIREMENTS1. Education: Degree in Life Sciences / Pharmacy / Medicine with additional<br />qualification in Marketing from a reputed institute.<br />2. Experience: Minimum 10 years of experience in the pharmaceutical industry,<br />preferably with exposure to sales and marketing roles.<br />3. Strong understanding of pharmaceutical marketing principles, industry dynamics, and<br />promotional codes of practice.Job Description : Marketing DirectorPage 4 of 84. Proven ability to manage brands, budgets, cross-functional stakeholders, and teams<br />effectively.<br />5. Excellent analytical, communication,<h3>experience</h3>13