General Responsibilities / Accountabilities:• Design and implement integrated media measurement frameworks across multiple channels (TV, digital,social, print, outdoor, etc.) to assess campaign effectiveness.• Develop and monitor key performance indicators (KPIs) to evaluate media performance and guideoptimization efforts.analysts. Strong analytical and problem-solving skills, with the ability to turn complex data into actionable insights. Proficiency
General Responsibilities / Accountabilities:• Design and implement integrated media measurement frameworks across multiple channels (TV, digital,social, print, outdoor, etc.) to assess campaign effectiveness.• Develop and monitor key performance indicators (KPIs) to evaluate media performance and guideoptimization efforts.analysts. Strong analytical and problem-solving skills, with the ability to turn complex data into actionable insights. Proficiency
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