The average salary hike this year has been in the range of 10.6% to 10.8% across industries (Aon Hewitt) but perhaps more in case of startups and e-commerce players (12% to 13% according to Randstad India). Start-ups are growing at a fast pace but struggling at the same time to retain talent. To keep employees engaged, they have to match and even do better than established organisations in handing out rewards and incrementsMore and more start-ups are going for half-yearly promotions and salary increases every quarter. To stay on top of the retention game, they are focusing on making sure employees learn to ‘expect the unexpected’.

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