What unites these tech giants - Amazon, Netflix, and Google? 

Their entire business, right from their product line-up to their sales and trade marketing tactics, is centered at the customer. 

From recommending products based on previous buying trends to recommending the right movies at the right time, their success rests on effective marketing, and their marketing on personalization.

But how do they do it?

Well, they understand that if content is king, personalization is the queen. To achieve personalization, they meticulously cater to the needs of their audience. But it is a Herculean and almost an impossible task to curate customized marketing campaigns manually for each customer.

Here’s where marketing automation comes in.

Why Should You Opt for Marketing Automation?

There are many sales and trade marketing practices within the paradigm of marketing – think email marketing, social media marketing, and monitoring campaigns. Marketing automation essentially helps streamline these practices by doing the heavy lifting – prioritization, scheduling, and execution. 

Moreover, it saves marketing professionals time on manual operations and offers fast, actionable insights on the target audience.

Countless studies and real-life examples show that employing marketing automation is beneficial for small, medium, and large-scale businesses. In fact, it can be a crucial factor in bumping up conversion ratios. Let’s explore why.

Marketing Automation Provides Valuable Data

For businesses, it is of monumental importance to optimize ROI on the capital invested in a particular lead or prospect. Earlier, marketers struggled with providing quantifiable ROI data regarding marketing and advertising to their higher-ups.

Now, by leveraging the wide-ranging functionalities of marketing automation tools, sales and trade marketing teams have material data regarding ROI, campaign effectiveness, conversion, and lead generation. Not only does this provide essential data for future marketing campaigns, but also offers valuable insights to upper management regarding the efficacy of current ones.

Marketing Automation Harmonizes Marketing and CRM

In today’s business landscape, most sales and trade marketing teams work in collaboration rather than in silos. There’s even a new term for it, ‘Smarketing’. These ‘Smarketers’ work for the single goal of generating new leads and converting them swiftly.


Therefore, by harmonizing CRM and marketing automation, Smarketers get a panoramic view of the entire customer journey, right from the prospect’s first interaction up until conversion. This strategy reduces cost by replacing two different tools with one; it also reduces prospecting time, thereby helping marketers focus their efforts on conversions.

Marketing Automation Can Automate Recruitment

Marketing automation, along with being beneficial to your sales and trade marketing teams, can also be a boon for your recruitment and staffing experts.

But what is recruitment marketing automation? It’s an approach that helps your organization automate the process of recruitment. It helps you in building and communicating your business’s employer value proposition and employer brand to attract top talent in the market.

What’s more, with recruitment marketing automation, your recruitment and staffing experts can supercharge productivity by reducing the cost-per-hire and accelerating the time-to-fill. 

In a nutshell, recruitment marketing automation enhances your organization’s talent profile. Get started with expert sales and trade marketing solutions at Randstad today. 

about the author
yashab giri new
yashab giri new

yeshab giri

chief commercial officer - staffing & RT professionals

yeshab is responsible for leading the development and expansion of randstad India’s value added staffing services which currently encompass field force, engineering and technology roles.