what is an SEO specialist?

An SEO (search engine optimisation) specialist is a professional who helps improve a website's visibility on search engine results pages (SERPs). Your primary goal is to increase organic traffic to the site, driving more visitors and potential customers to the business. By using a combination of on-page and off-page optimisation techniques, you ensure that websites adhere to search engine guidelines and rank higher for relevant keywords.

As an SEO specialist, you conduct keyword research, optimise website content, and analyse site performance. You also engage in link building, develop and implement SEO strategies, and collaborate with content creators, web developers, and other digital marketing professionals. Technical SEO skills, such as site speed and website architecture optimisation, are also crucial for an SEO specialist.

If this sounds like an appealing profession to you, continue reading to learn more about the responsibilities, work environment, and qualifications needed to become an SEO specialist.

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average SEO specialist salary

According to Payscale, the average salary of an SEO specialist is ₹296,300 per year. Generally, entry-level SEO specialists can expect to earn around ₹197,251 a year. Experienced SEO specialists can earn up to ₹500,000 per year. Additionally, as an SEO specialist, you can boost your income through performance-based bonuses or by working on multiple projects.

factors that affect an SEO specialist’s pay

The size and industry of the company you work for can impact your pay. Large corporations and well-established firms typically offer higher salaries compared to small businesses or start-ups. It is also the case that certain industries, such as e-commerce and technology, may have a higher demand for SEO experience and are willing to pay more for skilled professionals.

Your level of experience also plays a significant role in determining your salary. As you gain more experience and demonstrate success in improving website rankings and traffic, you will be in a better position to negotiate a higher salary. Having relevant certifications and qualifications can also make you more valuable to potential employers, potentially leading to higher pay. For instance, possessing certifications in Google Analytics or Google Ads can demonstrate your commitment to staying current with industry trends and best practices.


types of SEO specialists

The most common types of SEO specialists include:

  • on-page SEO specialist: as an on-page SEO specialist, you focus on optimising individual web pages to rank higher and generate more relevant traffic. This includes keyword research, meta tags optimisation, content optimisation, and ensuring a positive user experience. You'll collaborate with content creators and web developers to implement these optimisations.
  • off-page SEO specialist: off-page SEO specialists concentrate on improving a website's authority, credibility, and online reputation through link-building and other strategies. Your responsibilities include analysing and acquiring high-quality backlinks, engaging in social media marketing, and managing online business listings and citations.
  • technical SEO specialist: technical SEO specialists are responsible for optimising a website's technical aspects to improve its performance in search engine rankings. This includes site speed optimisation, mobile-friendliness, website architecture, and structured data implementation. Your expertise in coding and web development is crucial for addressing these technical SEO elements.

working as an SEO specialist

As an SEO specialist, you play a key role in driving a website's success in the digital landscape. Your expertise in optimising websites for search engines helps businesses grow and succeed online. Continue reading to learn more about the duties, work environment, and qualifications required for this profession.


education and skills

Some of the academic qualifications for SEO specialists include:

  • bachelor's degree: although not always required, having a bachelor's degree in marketing or another related field provides you with a solid foundation for a career as an SEO specialist. This educational background helps you develop essential skills in marketing principles, digital communication, and business strategy.
  • digital marketing course: pursuing a digital marketing course helps you gain a comprehensive understanding of the various aspects of online marketing, including SEO, social media, and content marketing. These courses often cover the latest trends, tools, and techniques used in the industry, providing you with practical knowledge that can be applied directly to your work.
  • google analytics certification: as an SEO specialist, proficiency in using Google Analytics is essential for tracking website performance and making data-driven decisions. Obtaining Google Analytics certification demonstrates your expertise in this tool and your commitment to staying current with the industry's best practices.

SEO specialist skills and competencies

Some of the qualities of an SEO specialist include:

  • analytical skills: SEO specialists need to be able to analyse data, identify patterns, and make data-driven decisions. You track website performance, assess keyword effectiveness, and evaluate competitor strategies.
  • technical skills: a strong understanding of website architecture, HTML, CSS, and JavaScript is crucial for optimising a site's technical aspects and addressing any issues that may arise.
  • content creation and optimisation: SEO specialists should have a solid grasp of content creation and optimisation, including keyword research, writing engaging and relevant content, and ensuring the content adheres to SEO best practices.
  • communication and collaboration: you have strong communication and collaboration skills to work effectively with content creators, web developers, and other digital marketing professionals.
Man and woman having a laugh during a meeting in a meeting room.
Man and woman having a laugh during a meeting in a meeting room.

FAQs about working as an SEO specialist

Here, you will find the answers to the most frequently asked questions about the profession of SEO specialist.

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