what is a digital marketing manager?

A digital marketing manager is a professional responsible for developing, implementing, and managing marketing campaigns. You promote a company's products or services across various digital channels. As a digital marketing manager, you play a critical role in enhancing brand awareness and driving website traffic, ultimately leading to increased customer engagement and conversions.

You are well-versed in current marketing trends, possess strong analytical skills, and have a keen understanding of consumer behaviour in the digital world. Your daily tasks may include creating and executing digital marketing strategies, overseeing social media platforms, managing search engine optimisation (SEO) efforts, and monitoring the performance of online advertising campaigns.

Digital marketing managers work in a fast-paced environment where they continually adapt to new technologies and trends. You collaborate closely with other marketing professionals, as well as creative and technical teams, to deliver cohesive and impactful marketing campaigns.

If the idea of combining your creativity and analytical skills to drive results in the digital world interests you, a career as a digital marketing manager may be the perfect fit. Continue reading to learn more about this rewarding profession.

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average digital marketing manager salary

According to Payscale, the average salary of a digital marketing manager is approximately ₹700,000 per year. Entry-level digital marketing managers can expect to earn around ₹450,000 per annum, while those with several years of experience may earn as much as ₹14,00,000 per annum. Senior digital marketing managers or those working for large multinational corporations can earn even higher salaries.

factors that affect a digital marketing manager’s pay

The salary of a digital marketing manager can be influenced by several factors. For example, experience plays a significant role in determining your pay, as professionals with a proven track record of success in digital marketing are likely to command higher salaries. Those with specialised skills or expertise in high-demand areas, such as SEO, pay-per-click (PPC) advertising, or social media management, may also enjoy higher earning potential.

Another factor that impacts remuneration is the size and type of the employer. Large corporations or companies in highly competitive industries are typically willing to offer higher compensation packages to attract top talent. Additionally, digital marketing managers employed in metropolitan areas or cities with a thriving tech scene can earn more than their counterparts in smaller cities or towns due to the higher cost of living and increased demand for technical skills.

Of course, education and professional certifications can play a role in determining your salary. A bachelor's degree in marketing or a related field is often the minimum requirement. However, having advanced certifications in digital marketing, SEO, or social media management may improve your earning potential.

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executive search

types of digital marketing managers

The most common types of digital marketing managers include:

  • SEO manager: SEO managers focus on improving a website's visibility in search engine results, driving organic traffic, and optimising site content and structure. You conduct keyword research, implement on-page and off-page SEO techniques, and stay up-to-date with the latest search engine algorithms and best practices.
  • social media manager: social media managers are responsible for overseeing a company's presence on various social media platforms. You develop and execute social media strategies, create engaging content, manage online communities, and track the performance of social media campaigns.
  • PPC manager: in this role, you specialise in pay-per-click advertising campaigns, managing platforms like Google Ads and Bing Ads. You create and optimise ad campaigns, set budgets, conduct keyword research, and analyse campaign performance to maximise return on investment (ROI).
  • content marketing manager: content marketing managers plan, develop, and oversee the creation and distribution of valuable content aimed at attracting, engaging, and retaining a target audience. You collaborate with writers, designers, and other marketing professionals to produce blog posts, whitepapers, infographics, and other forms of content that align with the overall digital marketing strategy.

working as a digital marketing manager

As a digital marketing manager, you craft digital strategies, analyse data, and collaborate with various teams to achieve marketing goals. If you're excited about the prospect of driving success in the digital landscape, read on to discover more about the responsibilities, work environment, and required skills for this role.


education and skills

Some of the academic qualifications for digital marketing managers include:

  • bachelor's degree: a bachelor's degree in marketing, business, communications, or a related field is typically required for a digital marketing manager role. This educational background provides a strong foundation in marketing principles and strategies.
  • digital marketing certifications: pursuing certifications in digital marketing, such as Google Ads and Google Analytics, can help you stand out to employers and enhance your skills in specific areas of digital marketing.
  • advanced degrees: some professionals choose to pursue a master's degree or postgraduate diploma in digital marketing to further enhance their skills, knowledge, and career prospects in the field.

digital marketing manager skills and competencies

Some of the qualities of a digital marketing manager include:

  • analytical skills: digital marketing managers must be able to analyse data, identify trends, and make data-driven decisions to optimise campaign performance.
  • creativity: the ability to develop innovative and engaging digital marketing campaigns that capture the attention of the target audience is essential for success in this role
  • communication skills: excellent written and verbal communication skills are necessary for creating compelling content, presenting reports, and collaborating with team members and stakeholders.
  • adaptability: the digital marketing landscape is constantly evolving, so digital marketing managers need to be flexible and adapt quickly to new trends, tools, and technologies.
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champion your case to leadership

FAQs about working as a digital marketing manager

Here, you will find the answers to the most frequently asked questions about the profession of a digital marketing manager.

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