Google India emerges as India’s most ‘attractive employer’ Randstad Employer Brand Research 2017

  • Competitive salary and employee benefits continue to be the top priority among the Indian
    workforce while choosing an employer, followed by good work-life balance
  • Employees in India prefer to work with IT, BFSI sectors, say they are not loyal to any one sector

Delhi, 27th April 2017: Google India, the search engine giant has been named as India’s
most ‘attractive employer brand’, according to the Randstad Employer Brand Research
the world’s largest public opinion survey on employer branding conducted by Randstad,
one of the country's leading HR service providers. This was followed by Mercedes–Benz
as the runner-up. Google India also emerged as the winner of the 7th edition of Randstad
Award, based on this survey. 

The sectoral specific winners for the most attractive employers this year are Amazon India for
E-Commerce, ITC Limited for FMCG and Philips India for Consumer and Healthcare.   

The Randstad Employer Brand Research, covering 75% of the global economy with 26
countries and more than 1,65,000 respondents worldwide, clearly reflect that this
year too, salary and employee benefits continue to be the top driver among the Indian
workforce across all profiles while choosing an employer. This is followed by good work-life
and job security. However, for the IT professionals, good work-life balance
emerged as the top priority while choosing an employer. It is interesting to note that the
importance accorded to good work-life balance has increased considerably across all work
profiles, with this attribute moving up to Rank 2 from Rank 5, as per last year’s findings. 

Are employees loyal to the industry they work in? 

The survey findings reveal that more than a quarter of employees (31%), say that they are
not loyal to any one industry or sector and are open to shift industries. Compensation remains
a key driver in determining employee loyalty to a sector with 42% of the respondents saying
that they are open to a job shift to a completely different industry, only if the pay and
are at least similar to what they receive now in their current operating industry or

The survey also highlights that the Indian workforce prefers to work for companies operating in
sectors like IT (65%), followed by BFSI (63%) and retail & FMCG (62%). 

Presenting the survey insights, Dr. Moorthy K. Uppaluri, MD & CEO, Randstad India, said,
“Employer branding continues to be of strategic importance influencing the talent agenda,
particularly so in an economy that’s driven by knowledge workers. Organizations have come to
realize the value of employer branding and the return from such investments, both in terms of
attracting new talent and retaining. A multi-generational and diverse workplace, the new war
for talent, swiftly evolving technology innovations and the evolution of new strategic talent
solutions – with these disruptive game changers playing in tandem, the job market has
undergone a paradigm shift to become extremely candidate focused. Today, it is critical for
employers to have a buffet of choices and an employer brand that’s appealing to various layers
of this talent strata”. 

Dr.Moorthy further added, “At this juncture, understanding workforce trends, expectations
and key Employee Value Proposition (EVP) drivers are imperatives for organizations. For the last
seven years, our employer brand research has been consistently adding value to this process by
capturing the voice of the ecosystem by holding a mirror to the preferences of the current and
potential workforce that has helped employers transform themselves into talent magnets”. 

The Randstad Award, instituted globally by Randstad, is hosted each year to encourage best
practices for talent attraction and to identify the best ‘Employer Brand’ in the country based on
perceived awareness and attractiveness of a company. In India this year, the Randstad
Employer Brand Research captured the views of around 3500 respondents, who chose the
nation’s most attractive employer brand for 2017.

Other key findings from the Randstad Employer Brand Research 2017: 

1. Drivers of choice while choosing an employer

Attributes by Gender:

Our survey highlights the fact that attractive salary and employee benefits, good worklife
balance and long-term job security
are the top 3 criteria for men and women alike
while choosing an employer. 

Attributes by Age:

The younger workforce in India, aged 18-24 years is more oriented towards salary and
benefits, long-term job security
and good training. Workforce between 25-44 years
often the age when parental responsibility becomes significant, look for companies that offer a
good work-life balance.

To the mature workforce of India, aged 45-65 years, salary and good work-life balance
remain major drivers while choosing an employer. Since this age group might face challenges in
finding a new job, they clearly prioritize long-term job security as well. 

Attributes by Education: 

Workforce with a bachelor’s and master’s degree are looking for an employer who offers
attractive compensation, work-life balance and job security while those with secondary
and lower education rank good work-life balance over compensation and job security. 

2. Behaviors exhibited by employees based on job profiles: 

Employer Brand vs job content: 

The survey highlights that talent across all profiles prefer job content (56%) over employer
brand (44%)
. This holds true for IT (59%) and Engineering (60%) talent as well. 

MNC vs Start-Ups – what does talent prefer?

According to the survey results, large and multinational corporations emerge as the
preferred workplace for employees across all profiles. However, IT professionals indicated
that they would rather work in the dynamic start-up ecosystem over the SME sector. On the
other hand, Engineering talent prefer working in start-ups over the public sector
companies, reveals the survey. 

Most trusted channels to verify brand reputation: 

The survey reveals that talent across all profiles in the country find company websites as the
most trusted channel to verify brand reputation, followed by LinkedIn, which is used
extensively by IT and Engineering talent. 

About Randstad Employer Brand Research programme:

The Randstad Employer Brand Research programme is based on a robust research platform that gives unique insight into the key drivers of talent attraction within our country and across the world. The 26 participating countries are from Europe, Asia Pacific and the Americas, where Randstad has active presence. In each country, 150+ large companies are chosen for the survey. This company list is presented to a representative cross-section of relevant respondents: around 3,500 potential and employed workforce between the age group of 18-65. There is more emphasis on people aged between 25-44 years. Unlike similar surveys, HR officers, staff members or experts are not invited to take part in the survey, which guarantees maximum objectivity. The respondents are asked to identify the companies they recognize and then to indicate whether or not they would like to work for them. In the next step, they evaluate the relative attractiveness of each of the selected companies based on key factors.

About Randstad India: 

Randstad India offers the broadest HR services portfolio ranging from Staffing, Search & Selection to Recruitment Process Outsourcing (RPO). The organization has a vast network of offices across the country to be within the reach of clients, candidates and flexi workers. The company, previously called Ma Foi is a leader in the HR services industry in India for the past 25 years and became part of Randstad through its global acquisition of Vedior in 2008. The Randstad Group is one of the leading HR services providers in the world, active in 39 countries across the globe. Randstad India continues to focus on developing customized and innovative HR services, leveraging on its unique strengths of geographical presence and end-to-end capability across all HR service functions.

For more information:

About Randstad:

The Randstad Group is a global leader in the HR services industry and specialized in solutions in the field of flexible work and human resources services. Our services range from regular temporary Staffing and permanent placements to Inhouse Services, Professionals, and HR Solutions (including Recruitment Process Outsourcing, Managed Services Programs, and outplacement). By combining our human touch with technology-driven solutions and tools, we aim to offer both clients and candidates the best tools and solutions for increased efficiency and engagement, connecting more people to more jobs. Randstad has top-three positions in Argentina, Belgium & Luxembourg, Canada, Chile, France, Germany, Greece, India, Italy, Mexico, the Netherlands, Poland, Portugal, Spain, Sweden, Switzerland, the UK, and the United States, and major positions in Australia and Japan. At year-end 2016, Randstad had 36,524 corporate employees and 4,752 branches and Inhouse locations in 39 countries around the world. In 2016, Randstad generated revenue of € 20.7 billion. Randstad was founded in 1960 and is headquartered in Diemen, the Netherlands. Randstad Holding nv is listed on the NYSE Euronext Amsterdam, where options for stocks in Randstad
are also traded. For more information, see

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