• Importance for competitive salary and job security increases
  • 46% of the workforce indicates that they plan to change their employer this year

 Mumbai, 25th April, 2018: Microsoft India, the technology giant, is India’s most ‘attractive employer brand’, reveals the findings of Randstad Employer Brand Research (REBR) 2018, the world’s largest independent employer branding survey conducted by Randstad, one of the country's leading HR service providers. Amazon India emerged as runner-up; a first for the e-commerce firm in the top two. Microsoft India also emerged as the winner of the 8th edition of Randstad Award, based on REBR 2018. The company had previously won the most attractive employer brand title from 2011-14.  

The sectoral specific winners for the most attractive employers this year are Tata Consultancy Services for IT, Larsen & Toubro for Infrastructure & Construction and Hindustan Unilever for FMCG. 

The Randstad Employer Brand Research, covering 75% of the global economy with 30 participating countries and more than 1,75,000 respondents worldwide, clearly reveals that in 2018, salary and employee benefits continue to be the top driver among the Indian workforce across all profiles while choosing an employer, followed by work-life balance and job security. 

It is interesting to note that the importance accorded to salary and job security as factors considered while choosing an employer has increased even further compared to 2017, across all work profiles. Respondents from the manufacturing industry reflected this trend more than others by rating salary and benefits (52%) and job security (48%) as their top two factors while choosing an employer, followed by strong management (44%) and work-life balance (42%). 

Presenting the survey insights, Paul Dupuis, MD & CEO Randstad India said, “Employer Branding has never been more important than it is now. Candidates have choices, not only where they decide to work but in what capacity. Organizations must have a story, a greater purpose and a clearly defined North Star which defines why they exist”.
“The rise of the gig economy, especially among the millennials poses a challenge for more traditional organizations. Adjusting to the emerging trends and motivational buttons of the ‘new breed of candidate’ gives an organization a keen edge on attracting and leveraging the best talent. As people work for cultures, not companies, their perception of you as an employer is of paramount importance”, he added.

Top 5 influencing factors while choosing an employer & EVP driver importance by gender:

Salary and employee benefits (48%), work-life balance (44%), job security (42%), career progression (39%) and strong management (39%) are the top 5 influencing factors for the Indian workforce while choosing an employer. 

Salary and benefits, work-life balance and job security are the top 3 criteria for men and women alike while choosing an employer. Interestingly, men prefer organizations with strong leaders while women find employers who offer robust training programmes more attractive. 

Top 10 most attractive employer brands in India for 2018: 
(In alphabetical order) 

• Amazon India 
• Hindustan Unilever
• IBM India
• ITC Group
• Larsen & Toubro
• Mercedes-Benz India
• Microsoft India 
• Samsung India
• Sony India
• Tata Consultancy Services

Other key findings from the Randstad Employer Brand Research 2018

Top reasons Indian employees stay or leave: 

Job security emerged as the top factor for an employee to stay with the current employer, with 45% of the survey respondents indicating this. Providing increased career growth opportunities could be a great asset for organizations to attract at least 43% of the workforce, who said they left their employers for this reason. 

Top 3 actions Indian employees take in order to stay employable: 

49% of the workforce indicated that in order to stay employable and engaged at work, they tend to be open, flexible and also showcase a willingness to change. An equal number of survey respondents (47%) mentioned that they undergo skill development trainings, courses etc. to keep their skills up to date and also adopt the latest techniques and technologies to stay employable. 

As per the survey findings, men are more likely than women to be open and flexible to change and women are most likely to keep their skills up to date by trainings or courses.

Top 3 sectors in India by awareness and attractiveness:

The survey also highlights that the Indian workforce prefers to work for companies operating in sectors like IT & ITeS (69%), followed by Automotive (68%) and Retail & FMCG (67%). 

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About Randstad Employer Brand Research (REBR) programme: 
The Randstad Employer Brand Research programme is based on a robust research platform that gives unique insight into the key drivers of talent attraction within our country and across the world. The 30 participating countries are from Europe, Asia Pacific and the Americas, where Randstad has active presence. In each country, 150+ large companies are chosen for the survey. This company list is presented to a representative cross-section of relevant respondents: around 3,500 potential and employed workforce between the age group of 18-65. There is more emphasis on people aged between 25-44 years. Unlike similar surveys, HR officers, staff members or experts are not invited to take part in the survey, which guarantees maximum objectivity. The respondents are asked to identify the companies they recognize and then to indicate whether or not they would like to work for them. In the next step, they evaluate the relative attractiveness of each of the selected companies based on key factors. 

About Randstad India:
Randstad India offers the broadest HR services portfolio ranging from Staffing, Search & Selection to Recruitment Process Outsourcing (RPO). The organization has a vast network of offices across the country to be within the reach of clients, candidates and flexi workers. The company, previously called Ma Foi is a leader in the HR services industry in India for the past 25 years and became part of Randstad through its global acquisition of Vedior in 2008. The Randstad Group is one of the leading HR services providers in the world, active in 39 countries across the globe. Randstad India continues to focus on developing customized and innovative HR services, leveraging on its unique strengths of geographical presence and end-to-end capability across all HR service functions.

For more information: www.randstad.in

About Randstad:
The Randstad Group is a global leader in the HR services industry and specialized in solutions in the field of flexible work and human resources services. We support people and organizations in realizing their true potential. Our services range from regular temporary Staffing and permanent placements to Inhouse Services, Professionals, and HR Solutions (including Recruitment Process Outsourcing, Managed Services Programs, and outplacement). Randstad has top-three positions in Argentina, Belgium & Luxembourg, Canada, Chile, France, Germany, Greece, India, Italy, Mexico, the Netherlands, Poland, Portugal, Spain, Sweden, Switzerland, the UK, and the United States, and major positions in Australia and Japan. At year-end 2017, Randstad had 38,331 corporate employees and 4,858 branches and Inhouse locations in 39 countries around the world. In 2017, Randstad generated revenue of € 23.3 billion. Randstad was founded in 1960 and is headquartered in Diemen, the Netherlands. Randstad Holding nv is listed on the NYSE Euronext Amsterdam, where options for stocks in Randstad are also traded. For more information, see https://www.randstad.com/.


For any further queries, please contact: 
Manjulakshmi:  +91 9916993240 | manjulakshmi.p@randstad.in
Abhijit Ganu: +91 9769268386 | Abhijit.ganu@adfactorspr.com 
Richa Seth: +91 9930143531 | richa.seth@adfactorspr.com 


Disclaimer: This study contains information in summary from data based on primary research and is intended for general guidance only. It is not intended to be a substitute for detailed research or exercise of professional judgment. Neither Randstad India Pvt. Limited nor any other member of the global Randstad organization accepts any responsibility for any loss occasioned to any person acting or refraining from action as a result of any material in this publication.