· Technical Analysis: Conduct comprehensive technical site audits on desktop as well as mobile to identify gaps like page indexing, text to HTML ratio, broken links, page speed, mobile-friendliness, etc. and suggest recommendations.
· On-Page Optimization: Conduct detailed analysis of all on-page attributes like H1 tags, meta-tags, title tags, etc. and provide recommendations based on SEO best practices for optimization.
· Off-page: Conduct in-depth link analysis by evaluating multiple link data points and properties. Off Page Promotions (Article, Blog, directories, forums, bookmarking, micro blog, social networks, press release, news, classifieds, business directories)
· Develop and execute comprehensive SEO strategies that leverage AI tools to improve search engine rankings, organic traffic, and conversion rates.
· Conduct keyword research, competitor analysis, and data-driven insights to identify optimization opportunities.
· Utilize Site analytics and Site engagement insights to optimize website content, including blog posts, landing pages, and product descriptions, for maximum search engine visibility and user engagement. Implement on-page and off-page SEO techniques to enhance content relevance and authority.
· Analyze SEO performance metrics, including organic traffic, keyword rankings, and user engagement, to measure the effectiveness of optimization efforts.
· Use insights to iteratively optimize SEO strategies, content tactics, and prompt designs for continuous improvement.
· Collaborate with web developers to implement technical SEO best practices, including site architecture, page speed optimization, and structured data markup.
· Ensure website infrastructure aligns with SEO guidelines and standards.
· Work closely with cross-functional teams, including marketing, content creation, and product development, to align SEO initiatives with overall business goals and objectives.
· Communicate effectively to share insights, coordinate projects, and drive results collaboratively
· Use Google Analytics to conduct performance reports regularly
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