Demand Generation Support
- Tracking performance metrics of partners, with periodic reviews
- Responsible for execution of merchandising promotional calendars across partner websites/Apps
- Review customer journey and suggest enhancements to improve AOV and Conversions
- Oversee QA of product content and executes other necessary audits across partner websites/Apps
- Day to day operations and metrics of the ONDC project, buyer level metrics
- Work with partners/ONDC to identify and adopt best practices
- Closely collaborate with partners on the ONDC network to identify requirements for successful partnerships
Digital Marketing:
- Oversee and closely work with agencies and marketing team to ensure smooth execution of campaigns
- Oversee and suggest marketing activities to achieve the monthly/quarterly and annual goals
- Co-own customer acquisition and retention metrics
- Stay up to date about latest digital marketing techniques & methods
- Share insights and learnings from day to day activities; useful for formulating best practices and blueprints