Job Desscription Desiignation - Marketing Lead End to end responsibility of assigned Channel / Product Portfolio. Work
closely with cross-functional teams to grow Rich’s market share within
the Retail Bakery channel
• Drive growth via penetration initiatives and other market expansion
initiatives
• Thoroughly analyze category performance and recommend corrective
...
action as and when required
• Identify insights to understand the customer needs, gaps, opportunities,
triggers/barriers and contribute into the Innovation funnel.
• Build unique go to brand strategies
• Portfolio champion- work closely with Sales, Trade Marketing, Chef team
and digital team to drive business and customer engagement
• Develop marketing campaigns to drive business value. Should be adept
at driving digital marketing strategies
• Reporting and analysis - Monthly Business reports, category analysis,
forecasting for NPD products, market sizing
show more
Job Desscription Desiignation - Marketing Lead End to end responsibility of assigned Channel / Product Portfolio. Work
closely with cross-functional teams to grow Rich’s market share within
the Retail Bakery channel
• Drive growth via penetration initiatives and other market expansion
initiatives
• Thoroughly analyze category performance and recommend corrective
action as and when required
• Identify insights to understand the customer needs, gaps, opportunities,
triggers/barriers and contribute into the Innovation funnel.
• Build unique go to brand strategies
• Portfolio champion- work closely with Sales, Trade Marketing, Chef team
and digital team to drive business and customer engagement
• Develop marketing campaigns to drive business value. Should be adept
at driving digital marketing strategies
• Reporting and analysis - Monthly Business reports, category analysis,
forecasting for NPD products, market sizing