· 4-6 years of relevant experience in Digital Analytics.
· Experience in web analytics tools, such as Google Analytics and Adobe Analytics.
· Experience in tracking implementation using GTM, tealium and Adobe Launch (tag management tools). Preferrably Adobe Launch
· Experience in mobile app analytics implementation, using firebase.
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· Understanding of latest trends and tools in digital analytics
· Ability to understand business requirements, translate them to technical specifications and
create proper documentation.
· Exposure to large travel & e-commerce platforms web analytics data
· Knowledge of third party pixel implementation.
· Effective communication skills as the role demands interactions with stakeholders across
business verticals
· Knowledge of reporting API, Data Feed and data warehouse.
· Knowledge of customer attribute data to deliver robust insights on customer behaviour.