1. Brand & Category StrategyDevelop and execute annual marketing strategy aligned with business goals.Define brand architecture, positioning, and key messaging for all sub-categories (e.g., mixer grinders, OTGs, air fryers, etc.).Lead portfolio planning and new product development in collaboration with the product and R&D teams.2. Consumer & Market InsightsOwn consumer research, market analysis, and category trends to identify growth
1. Brand & Category StrategyDevelop and execute annual marketing strategy aligned with business goals.Define brand architecture, positioning, and key messaging for all sub-categories (e.g., mixer grinders, OTGs, air fryers, etc.).Lead portfolio planning and new product development in collaboration with the product and R&D teams.2. Consumer & Market InsightsOwn consumer research, market analysis, and category trends to identify growth
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