Key Responsibilities Across FMCG Roles:Meeting and Exceeding Sales Targets: A primary goal for many roles, especially in sales. Market Analysis and Trend Identification: Understanding consumer preferences, market trends, and competitor activities. Building and Maintaining Relationships: With clients, distributors, retailers, and other stakeholders. Collaboration and Communication: Working effectively with cross-functional teams and
Key Responsibilities Across FMCG Roles:Meeting and Exceeding Sales Targets: A primary goal for many roles, especially in sales. Market Analysis and Trend Identification: Understanding consumer preferences, market trends, and competitor activities. Building and Maintaining Relationships: With clients, distributors, retailers, and other stakeholders. Collaboration and Communication: Working effectively with cross-functional teams and
1. Brand & Category StrategyDevelop and execute annual marketing strategy aligned with business goals.Define brand architecture, positioning, and key messaging for all sub-categories (e.g., mixer grinders, OTGs, air fryers, etc.).Lead portfolio planning and new product development in collaboration with the product and R&D teams.2. Consumer & Market InsightsOwn consumer research, market analysis, and category trends to identify growth
1. Brand & Category StrategyDevelop and execute annual marketing strategy aligned with business goals.Define brand architecture, positioning, and key messaging for all sub-categories (e.g., mixer grinders, OTGs, air fryers, etc.).Lead portfolio planning and new product development in collaboration with the product and R&D teams.2. Consumer & Market InsightsOwn consumer research, market analysis, and category trends to identify growth
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